“Building Your Own Ecommerce Business Is Easier Than You Think”- Peter Pru

Can you tell me the story of your prior successes, challenges, and major responsibilities?

I never could make eCommerce work for me. I worked all day at my job and all night on my online business. I made sales, but hardly any profit ever came from it. Until I learned about sales funnels. Using them I was able to start guiding my customers down a sales process specifically designed to meet the customers needs and make the business as profitable as possible.

Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?

I lost nearly $40,000 in inventory when I was banned for false IP claims while selling on Amazon FBA. I was wrecked. The business was doing so well and I thought I had this whole eCommerce and making money online thing figured out. When I got banned I had nothing to show for it. No customer data, no way to sell them again. I realized at that moment that I was building Amazon’s business not my own. Since that moment I promised myself I would never not be in control of my business again.

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