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Despite what many may think, Rudy Mawer, or any other successful entrepreneur for that matter, did not simply grow his business to multiple millions as if by magic.
However, in the relatively short time frame of just 2 years, Rudy was able to go from a 6 figure online personal training business to being the owner of a multi-million dollar business[C1] with 3 separate businesses, presenting at events around the world and being featured in articles on Forbes, Huffington Post, Inc, etc.
What does Rudy say is the key to this success and rapid growth in such a short time? Find out in this article…
Become an Expert First
At first, Rudy began developing the perfect Facebook marketing strategy for his own personal fitness brand. Through many hours of hard work and lots of trial and error, he learned exactly what works and what doesn’t in the Facebook ad space.
From ad copy, to target audience, to budget, and beyond, Rudy used his fitness brand as the guinea pig, and it paid off big time in the end. He now knows the key components of a successful Facebook sales funnel from awareness, to conversion, to sale.
Once he realized the growth potential and mastered Facebook ads and funnels, he knew his personal brand was ready to branch out into other areas. Rudy quickly became an expert in Facebook ads and the funnels/marketing space and began to help other fitness celebrities and large brands with their own marketing and Facebook ads.
When interviewed, he said…
“I believe it’s extremely important to walk the walk, before you talk the talk. These days, there’s a ton of 20 year old marketing gurus, who have never actually ran or grown their own business to a substantial level.
While some may be good marketers, I feel the extra asset I possess is being able to look at the bigger picture, while understanding other aspects, aside from the numbers/metrics, such as payroll, legal issues, inventory, cost of goods, branding etc. Most of this is ignored by marketers, which can lead to a disconnect between the business and their marketing message. Additionally, I’m ALWAYS testing and becoming better internally for my own business. I can then deploy new tactics in good faith to my clients, rather than testing on my clients with their money. I would sooner test and lose my money than a client’s.”
He Saw a Need and Filled It
It was clear to Rudy that all his associates and friends in the health/fitness industry were in need of help with their Facebook ads and funnels.
As he began to grow his expertise through his personal use of Facebook marketing, he was confident he’d be able to lend a helping hand to others and watch as their companies benefited from the same boost in ROI that his own fitness brand experienced. Over a couple of years, it got more serious and he created ROImachines.com, which is now one of the biggest fitness marketing agencies in the world and his primary focus on a day-to-day basis.
He went on to say…
“The best businesses in the world fix a major pain for customers. In this instance, I help smart, passionate, and often famous fitness professionals accelerate their brand, help 100x more people, and rapidly increase their profits to a level that they deserve for their years of knowledge, degrees, and time in the trenches (or in this case, the gym!).”
Stick to What You Know
Becoming an expert in your niche, monopolizing your expert knowledge, and selling this knowledge is the key to success.
Rudy Mawer is a great example of an entrepreneur who did just that.
Aside from knowledge, if you want to create a 7 figure business in 2 years like Rudy has, you’ll need the right mindset and a whole lot of drive. Rudy says, “As I grow and achieve more, my goalposts just continue to move, I love the game, the hunt and the mission.”
An entrepreneur’s mind should always be looking for the next way to succeed and raise the bar. Once you pause or become comfortable, you lose focus.
If you want Rudy’s help in growing your business, head over to ROImachines.com or follow him for daily marketing / business building knowledge on his Instagram, RudyMawerLife.