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This jewellery company takes a steady approach to sustainability by setting a vision for generations to come.
In a kaleidoscopic world with constantly evolving fashion trends, creating a brand that sparks steady interest cannot be easy. Yet, IVAR by Ritika Ravi, a fine jewellery brand from India, takes inspiration from the laidback Maldivian lifestyle and marries it with age-old Indian traditions, to create contemporary jewellery designs that stand the test of time.
IVAR’s designer, Ritika Ravi, believes that every timeless piece deserves careful curation to ensure the finest quality. In order to deliver an exquisite range of jewellery, IVAR’s pillars of excellence reinforce lofty ideals of ethical and transparent sourcing while building relationships with likeminded suppliers and manufacturers whose policies align with the brand’s.
Ritika’s commitment to integrity instinctively extends to her brand. IVAR’s jewellery is made by some of the finest traditional craftsmen of polki and enamel, who blend years of longstanding heritage with contemporary aesthetic to deliver unique appeal.
Furthermore, Ritika’s natural responsibility towards social inclusion and diversity means that women form a significant part of the team, both in retail and corporate roles. IVAR aims to create equal employment opportunities and develop a healthy work culture by letting women explore their unique and untapped talents.
Ritika is particular about her brand’s impact on the environment. Since its launch, all of IVAR’s catalogues and packaging use only recycled paper, in order to reduce the strain on the planet that suffers from unrestrained deforestation due to bulk manufacturing.
In the same vein, IVAR has consciously decided to slow down its consumption of raw materials by manufacturing only made-to-order jewellery, that combats fast fashion’s impact on the environment. This not only ensures a sustainable approach to leaving behind a fashion footprint, but also provides customers with bespoke jewellery where every piece has a story to tell.
Most importantly and above all, IVAR puts its people first and strives to provide healthy and safe working environments for all its employees. Ritika’s deep-rooted beliefs of social equality sees action with the brand donating to and working with the Andrea Bocelli Foundation, to empower people and communities through education and inclusive learning.
The many contributions by IVAR towards creating a sustainable brand fortifies the belief that fashion has the ability to transform and build a responsible industry for posterity.
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