The hallmark of most small businesses is creating an extensive email that makes it an enormously valuable resource. Whether you use the email for communication to your customers, generate new leads, or make your visitors into purchasers, you need an email list that is well-vetted and sizeable to ensure your email marketing strategy is successful.
However, how would you know that you have a high-quality email list? You might not even notice that you received a spike in the bounce rate because of the duplicate email addresses. Below are ways to improve your email marketing performance.
Segment Your Email Lists
You may have several subscribers show interest in various email types, including news, events, or coupons. However, it might not be all three, so you should know the people you send your emails. For instance, if you start to offer coupons for retirees or students, you could try organizing your email list by their age.
If you have an impending press release, make sure you send it to a segmented email list than your full one. Giving your customers and subscribers relevant messages can endorse higher click-through and open rates along with lesser unsubscribes.
Verify and Scrub Your Email List Regularly
When customers decide to add their email address to your list, it can be possible it was clicked on accident, changed to a new email, or gave you a fake one. Encountering this might lead to a negative outcome on the delivery performance of your email. Always run your list through a verification and scrubbing service regularly to ensure your list is accurate.
Consider Text-Only Emails
There have been reports that text-based emails with a few links attached, leading to the main product works wonders. Images can be alluring, but you might have customers that use outlook block, making the image appear like broken things on their screen, rather than the actual one. Try to write short but descriptive messages with links to the site. You can check out what people mostly look at and why some are not.
Use Emojis on Your Subject Line
Emojis nowadays is a big thing. Other than making your email look lively, they are also handy in communication. Take a look at your last chatbox conversation and notice the number of emojis you used. However, try not to overuse it as well and distribute it throughout your email. You can easily stand out by making sure your subject line has emojis.