Peloton, the world’s number one fitness platform, announced its multiyear partnership with GRAMMY® Award-winning performer Beyoncé for a ‘homecoming’-themed fitness project.
Peloton and Beyonce announced their collaboration to bring interactive content to the next level.
The multiyear partnership announced Tuesday would honor historically black colleges and universities (HBCUs), the New York Post says. Moreover, interactive fitness classes, including cycling, running, and yoga, will serve as a tribute to homecoming festivities celebrated yearly at HBCUs.
According to the fitness company, the classes will be available on premium stationary bikes, including the Peloton Bike, Bike+, and the Tread+. The awaited content will also be accessible through its mobile app that users can download and try free for 30 days.
The much-awaited collaboration is also part of Peloton’s goal to continuously provide an engaging and motivational platform to its community.
“Peloton and I both believe that the power of music can help uplift, motivate, and inspire those on their fitness journeys… I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”Beyoncé
Aside from interactive fitness classes, Peloton and Beyoncé will also be giving Peloton Digital memberships as gifts to students from 10 HBCUs, giving them access to a massive selection of fitness classes through the Peloton App.
Students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College, and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University will be receiving the digital 2-year membership by the end of November.
The company also promised to establish its rapport with each HBCU for a recruiting partnership to provide opportunities to students on both internships and undergraduate studies.
With no less than 3.6 million members globally, the partnership is guaranteed to bring a larger audience to Peloton, as Beyoncé is its most requested artist. Following the announcement, Peloton shares went up by 3% in premarket trading.
Additionally, the exercise company’s stocks increased by 252% this year, closing at $29.1 billion as of Monday’s closing.
“It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.”Peloton’s Head of Music Gwen Bethel Riley