The continuing wake of protests in support of the Black Lives Matter movement sparked by the passing of George Floyd has led to the support for Black-owned businesses.
Following the repeated calls encouragements to purchase Black-owned small businesses, people across the world influenced to support Black owners. It shared successes and reversals later on.
According to the National Black Chamber of Commerce and Groupon survey, more than 400 Black small business owners have surged their sales and business revenue in 2020.
The survey discovered that 75% of Black business owners had noticed a boost in sales following the protests due to the death of George Floyd.
Furthermore, search engines within websites and mobile apps have provisioned an overwhelming amount of searches for black-owned businesses, such as clothing brands, makeup industries, and other eateries. Researches on black-owned products have progressed into more than 300% since early June 2020, according to Groupon.
In addition to this, an update is designed to support Black-owned businesses to Google My Business.
“With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most…By adding the attribute, people using Google Search and Maps can see Source Booksellers is Black-owned, and easily extend their support by purchasing one of their products, leaving a great review and sharing their Business Profile with others looking for their next book.”
Jewel Burks, Head of Google for Startups U.S.
Google is continuing its support for Black-owned businesses, and an announcement of two new initiatives.
In partnership with USBC, the company stated that it would also provide pieces of training and instruction for Black-owned businesses to improve their highlights on Google by using digital tools.
Meanwhile, Brooklyn-based entrepreneur Aurora James handled her official Instagram account to propose retailers and investors to allocate to having 15% of suppliers be Black-owned enterprises.
“So many of your stores are set up in Black communities. So many of your posts seen on Black feeds. This is the least you can do for us. We represent 15% of the population, and we need to represent 15% of your shelf space.”
Brooklyn-based entrepreneur Aurora James
James also called out large companies such as Whole Foods, Target, Walmart, and Sephora. Her post got successfully got the attention of major retailers who joined the movement.
Meanwhile, almost 80% of NBCC survey Black business owner respondents have claimed they’re more proud than ever for establishing an industry.
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