How can a startup build a brand with an expansive reach and presence? More importantly, how do you achieve success on all fronts and build an unstoppable brand? Brilliant Liu knows the recipe for achieving what you envision your business, brand or enterprise to be, and lays out a few tips to help you along the way. Believe it or not, there’s no magic involved in raising a brand to global heights, just hard work, determination, and some strategic know-how.
Brilliant shares what he knows as a successful entrepreneur and influencer. The secrets to success is having a story, knowing who the audience is and having both short and long term goals. Plus, always work on delivering 110 percent and be genuine in all your actions.
Carve A Brand Story
Companies, products, and brands are a dime a dozen nowadays, and in this endless rush, yours could lose distinction and recognition quickly. In order to become well-known and rise up as a memorable brand, Brilliant says that you should have a “story” that your audience can relate to. Basically, a story is knowing what makes your products or services different from the competition and marketing that difference to your customers. It only takes a few key clients to start noticing that you have something new, fresh and exciting to offer to trigger a massive growth. Focus on your story, then follow it up by defining who your market is.
Once you have the story part down, it’s time to define who the real audience is. Your story should cater to this particular demographic so you can carve out a niche. Ask yourself, who would benefit or need your product or service? Who do you want to sell to, and will it be profitable in the long run? Take note of the facts and write them down in your business plan.
Write Down Long And Short Term Goals
What company doesn’t have a mission and vision process? Brilliant states that this is one of the most important elements for growing a brand from the ground up. Aside from having a story, a target audience and a niche, entrepreneurs must be able to specify a few short and long term goals so they’ll have something to strive for and compare with. Having goals is like having a road map- you’ll have a compass and directions to drive to and have the destination right in your dashboard. The importance of having short and long term goals cannot be overstated, and all successful brands will tell you the same thing.
Don’t skip over this part and be prepared to spend some time planning over what you want to achieve in both the short- and long term. Do you want to make $300,000 in the first 12 months of operation? Create a brand with a million followers? Have 50 employees working for you? Write down ideas and brainstorm to see which goal you should strive for and which ones are obstructions.
Always Deliver 110% Effort
Deliver maximum effort in everything you do, from promoting your brand to coming up with materials, content and reaching out on social media. Keep this effort up not only during the first few months but throughout the year. Influencers, entrepreneurs and online business owners must not be complacent because the competition is very fierce no matter the niche. Clients will be absolutely delighted when you show effort in finding what they need, which results in trust, more exposure and repeat sales.
110 percent effort should be your maxim the moment you create a brand. Coming up short is okay once in a while, but you should always regroup and try out different strategies to see what fits best. More importantly, recognize that your audience is the lifeblood of your brand, so you should always put them ahead in all business aspects, including marketing, producing content and customer support.
Take it from Brilliant Liu, the guy who knows how to set up an unstoppable brand from scratch. These tips should serve as your foundation to setting up a unique brand and company that can achieve success in record time. Planning, foresight and both long and short term goals are key to endless potential and unlocking a bright future.