As the rise of the coronavirus continues, more people living in China are looking digital market as an avenue for sales. More people are shifting towards online live streaming and commerce to venture into their business.
According to government data, the unemployment rate for cities was at 5.7% last Friday. This rate also equates to the official jobless rate of the country. It was similar to the record presented the previous month based on the information gathered by the National Bureau of Statistics. On the peak of the COVID-19′s effect on China’s economy, China’s unemployment rate reached 6.2% last February.
“Along with the recovery of the economic situation, the demand for employment is expanding. Some flexible jobs are increasing, and overall, they have played an important role in stabilizing employment.”Fu Linghui, National Bureau of Statistics spokesperson
Fu mentioned live streaming e-commerce and smartphone-based travel products as part of digital commerce. Simultaneous demand for online courses for adults and school-age children are also prominent. Education is a priority for parents in China; that is why most parents are also trying to engage their children in online classes to prepare for the future.
Gao Lei increased the number of his teaching staff in his tuition centers located in Inner Mongolia under his company, Qizhi Future Technology, during the Covid-19 outbreak. Gao also mentioned his plans to provide online classes to prepare for regional exams.
In Gao’s centers, they partner local teachers and instructors from major cities like Beijing for the courses he offers. He believes that he must expand his team for marketing to offset the heightened expenses of hiring more teachers. Moreover, technological advancements and restrictions set on businesses demand employees to learn new skills to maintain competitiveness during pandemics.
The CEO of consulting firm Edge Fashion, Austin Li, said that this is the breakout year for online education, which gets half of its revenue from online courses by live streaming and e-commerce sales strategy. “In the next few years, (I) expect it will be greater and greater,” Li said.
The CEO sees many opportunities in online education and pointed out that even people from the fashion industry who became the unemployed search for new work to do.
″(Alleviating) the pressure on these critical groups still must be given high priority, especially since some self-employed individuals and small and micro-sized enterprises’ production and operations still face many difficulties.”Fu Linghui