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Women are known for taking care of their hair. Men not so much. This is a misconception that results from societal norms that are repeated and enhanced through multiple generations. However, men care about their hair too, and men’s grooming can be as varied as women’s.
Daniella Djekovic was interested in men’s grooming since she was very young. After years of dreaming about owning a shop, she is now changing the way men stylize their hair through her full service men’s salon and barbershop in Birmingham, Michigan, called BAUS.
Daniella had severe back pain and decided to not invest in her dream for a while. However, she opened a semi-hair salon in her parents’ basement, and when she noticed multiple people would sign up for her haircuts, she decided to move forward with her dream, despite the extreme back pain. Her partner Mike, who always supported her found a place in Birmingham that could work for the dreamed shop. By April 2015, Daniella was already signing the venue lease.
BAUS opened on June 1st, 2015. A little over four years later, Daniella and her husband have built an actual business, and they even have a second location on their way. This new location will be different from the first in concept, evidencing the growth of Daniella as a unique entrepreneur.
Daniella was motivated to open her business because it would give her creative freedom. It was not just an idea of owning a salon, but also being able to create something out of the ordinary. To achieve this Daniella encountered multiple challenges.
An instrumental quality in overcoming these challenges is mindset. Daniella believes that the energy you put out is the energy you receive. In addition, she also thinks that it is important to surround yourself with people who have the same drive and ambition as you.
Her mindset and motivation is what helps her overcome fear of the unknown in order to achieve success, which for her means obtaining happiness, and financial freedom. It is not about money or possessions, but rather about being happy with yourself.
Daniella’s next project is the second location of BAUS. They anticipate that this second location will be as successful as the first, if not more, because it represents innovation in the industry and will captivate the minds of many.
To find out more about BAUS, the grooming and barbershop revolutionizing the male hair care industry, as well as follow Daniella’s work and next projects, go here.