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Due to the increasing number of subscribers, Disney announced its plans to launch a new international general streaming service called “Star.”
According to Disney Chairman Bob Chapek, on the official website of What’s On Disney Plus, it would be mirroring the Disney+ approach and utilizing its library content with similar technology in launching a brand new platform.
“In terms of the general entertainment offering internationally, we want to mirror our successful Disney+ strategy by using our Disney+ technical platform, bringing in the content we already own and distributing it under a successful international brand.”Disney Chairman Bob Chapek
The said streaming service would launch in 2021, consisting of partnerships with other brands such as ABC, FX, Freeform, Searchlight, and 20th Century Studios.
“In many markets, the offering will be fully integrated into our established Disney+ platform from both a marketing and a technology perspective. It will be distributed under the Star brand.”Bob Chapek
Considering the widening of quarantine, a wide range of users subscribed to Disney+, and consumers pay monthly.
“Which has been successfully utilized by the company for other general entertainment platform launches, particularly with Disney+ Hotstar in India.”Bob Chapek
And then, Disney intends to market its long-delayed “Mulan” live-action movie for $29.99 on account of Disney+, with projected theatrical releases in areas where theaters are available.
The film’s pronounced deliverance caused delays as most theaters had to shut down in compliance with the health protocols during the pandemic. Meaning, it would be the first time for Disney to sell content, other than the monthly subscription.
The price may vary depending on the location services. The company’s shares increased by up to 5% after both announcements.
Following the reach of 54.5 million subscribers at the beginning of May, Disney+ stretched 57.5 million subscribers in June, subsequently surpassing the 60 million record for the past few days.
According to the CBNC report, Disney+ reached 60.5 million paid subscribers, hitting its goal of 60 million to 90 million subscriptions by 2024, four years early, as of Monday.
Significantly, Hamilton, a 2020 American musical film involving a live record of the 2015 Broadway musical, was a factor for attaining new subscribers moving the end of the quarter. The movie is compromising of various performances of the original Broadway production.
Disney remains to deal with the consequence of the coronavirus pandemic on its other divisions, such as its parks business, where its total earnings fell to 85%.