Get to know how Fariba Rahimi, a Norwegian model and entrepreneur is achieving major milestones.
Founder and CEO of Trøndervask, Fariba Rahimi also happens to be a popular international model and influencer. But unlike any other famous entrepreneurs who take decades to make their mark in the world, it has only taken Fariba ten years to gain this massive popularity.
So how did it happen? How did Fariba become the owner of two highly successful businesses and an international model in such a short time? Well, we got a chance to interview the star and got her to spill everything about it. Here’s what she had to say about running a successful business in 2021.
According to Fariba, the secret recipe to success is quite simple, despite how complicated it may seem. To make things easier for our readers, Fariba listed some must have qualities in entrepreneurs who want to keep up with the dynamic business world.
Fariba says that every business faces obstacles. It completely depends on you whether you want to come out stronger or drown in the losses. Resilience, according to Fariba, is what it takes to learn from your shortcomings and come out as a stronger and more solid business. Every entrepreneur needs to be resilient and adaptable because the business environment is never stable. It always has ups or downs. An entrepreneur who does not know how to adapt to those changes does not deserve to be called an ‘entrepreneur’.
2. Keeping Up With The Market Trends
This new decade is all about unique trends and viral marketing, according to Fariba. If you succeed in creating a hype around your product/service, you can go from a failing brand to one of the most successful ones. But in order to do so, you need to keep yourself updated with the latest advertising tactics. Educate yourself. Never stop learning. Observe the trends and evolve your business as the environment evolves.
It’s all about social media presence today, says Fariba. People spend an average of 2-3 hours on social media daily. That’s a huge opportunity for you to expose your brand to them via social media and get noticed. So stay active on social media, post daily and engage with your audience. Build a community that is going to be your loyal customers.
What businesses fail to observe is brand collaborations. According to Fariba, collaborations are a great way to widen your customer base. For example, if you are a food brand and there’s a new festival coming up in the town, collaborate and expose your brand to all of the people participating in that festival. This would help you attract new people to your business.
4. Be A Caring Brand
Advertising is not just about exposing your products. It’s about connecting to your audience on a human-to-human level. Follow all the trends and engage with people about all the current topics that are hot. For example, on Earth Day, you can promote your brand as a caring and sustainable brand by showcasing the environment-friendly products and packaging you use. You can also advise your audience to take care of the environment and minimize their plastic waste.
Not only would you come off as a caring brand, you would also be promoting your brand as a business that is beneficial for all, leaving a positive impact in your customers’ minds. Be a brand that cares not only for its customers but also for the world.
And last but not the least, Fariba regards tenacity the most important quality that is needed in entrepreneurs. Be tenacious despite failures. And according to Fariba, one can only be tenacious if they have a passion for what they do. If you have passion for your work, you will never stop trying.
These, according to Fariba, are a must-have among all the entrepreneurs who want to be successful in today’s world. Fariba Rahimi is an international model who has been associated with Versace and many other famous brands since three years. She is also the founder and CEO of highly successful facilities, construction and real-estate business which led her to become a member of the prestigious Forbes Business Council.
We are extremely grateful to Fariba for taking the time out to talk with us and share her journey towards success. We wish her nothing but the best for all of her future endeavors!