Any entrepreneur is aiming to build a profitable business. To do that, an entrepreneur must implement strategies to generate more leads by promoting his product. However, social media and other digital platforms’ proliferation indicates that he must compete with so many products out there.
Consumers are bombarded with thousands of product information every day. Hence, it is crucial to put a brand in front of the target audience. Getting media mileage is one of the best ways to place a brand in front of consumers. It is crucial to know how to obtain more media coverage.
Content Is the Key
Until now, the content remains the king of any form of marketing. Over the years, the significance of creating great content is still the key ingredient of any successful marketing campaign. Even in public relations, great content is at the core of any media campaign.
If an entrepreneur is going to pitch content, its quality spells the difference between being published and not. There are thousands of brands right now that are competing for media space. Media practitioners will only pick up the most relevant content in their emails.
Must-Have Content Qualities
Here are three qualities that content must have to get more media coverage:
- Originality. It is essential to create original content to stand out from an ocean of content flooding a journalist’s inbox. If a marketing content sounds like other brands’ content, a journalist will likely skip it and look for a better one. A journalist is always looking for something new and fresh that can provide them an exclusive story. Entrepreneurs can examine what makes their brand unique from the competition and highlight that on their content.
- Data-driven. Media practitioners want to publish newsworthy stories. In other words, it must contain figures to make it evidence-based reporting. By using relevant and accurate statistics in a brand’s content, it becomes more credible. Entrepreneurs can create their surveys, researches, and studies to make exciting and believable content.
- Emotional connection. Powerful content can establish a personal relationship with the target audience. That is why journalists love to write stories that reflect human interest. Most of the time, people will continue to read content that they can relate to. It is a content quality that can stir your audience’s interest. Hence, entrepreneurs need to understand the buyer persona of their audience.
There are so many products competing for media mileage, and the only way to stand out of the crowd is to have great content that can captivate the audience’s attention. Ensuring that these qualities are present in your content increases its chances that media practitioners will pick it up.