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Greg Jeffries is an six-figure SEO expert with over 10 years experience, who teaches a number of different courses online and enjoys helping others succeed in online marketing and developing simple methods that anyone can implement and achieve results with.
City where I’m from: Starkville, Mississippi
Hobbies: paddle boarding, hiking
Favorite quote: “The only person you are destined to become is the person you decide to be.” Ralph Waldo Emerson
What are you working on? How did you come up with this idea?
Greg Jeffries: Currently I’m working on helping students get results for a new course I have called SEO Affiliate Domination. This course teaches people a very simple and inexpensive method for ranking content in search engines and it was designed for people who are either just getting starting in online marketing or who have been dabbling in the space for years with mixed results. All I really was looking for when I first got started with online marketing was a simple, inexpensive strategy that I could execute consistently, and build up multiple passive streams of income over time. And what I’ve discovered, after speaking with hundreds of other people getting started online, is that they’re not looking to become an Internet millionaire right out of the gate. All they want is to earn enough money each month to cover all their overhead and expenses…which usually comes out to about $100-$200/day. So, that’s exactly who this course was created for and why I put it together.
How is your course different?
Greg Jeffries: The big difference in my style of teaching from a lot of other courses, especially the SEO space, out there is that I pride myself in being able to translate complex concepts into very easy to understand language. If someone is brand new to online marketing, they don’t necessarily need to and definitely don’t want to learn the whole history of the Internet. They just want to make money. So, I teach them what they need to know. Explain why what I’m teaching works. And then, once they’re making money, if they want to dive deeper into the nuts and bolts of things and pick stuff apart on a granular level, they can. But a lot of that stuff is not necessary to know in order to get results.
What’s your dream company?
Greg Jeffries: I don’t have a number in mind, as far as income or employees, but every time I achieve a milestone, I keep aiming higher. The ultimate goal for me is to keep growing and making more and more money, but also remain as anonymous as possible. I don’t need everyone in the world to know how successful I am.
How do you creatively advertise?
Greg Jeffries: I concentrate primarily on SEO (search engine optimization) – which means I know how to rank content in search engines like YouTube and Google. So, understanding how SEO is pretty creative in and of itself, since not a lot of people know how it works. However, since I am currently a solopreneur, the thing I really love about being lean is that it forces you to be creative. I feel like a lot of the large companies and corporations lose their creative edge once they get really big. Because they’re making so much, they can afford to just throw money at paid traffic, even if it doesn’t generate a positive ROI. Meanwhile, the little guy, has to think outside the box and come up with more creative, less expensive methods for achieving similar results. And I really like the challenge of having to solve those kinds of problems.
What were your biggest failure and biggest success? What did you learn from them?
Greg Jeffries: My biggest failures have definitely been the result of taking leaps of faith and placing my hope and trust in people or companies that I knew nothing about…and repeating that again and again. Obviously, when you first get started you don’t know anything. So, you will make mistakes. But the goal is to learn from those mistakes and not make them again. If you follow that advice each time you fail or make a mistake, eventually you’ll get to the point where the majority of your decisions result in a positive ROI. — As far as my biggest success – that would be finally hitting a five-figure month. This goal was a big limiting belief in my life for a long time. I knew it was possible, because I saw other marketers achieving it, I just didn’t know how it would be possible for me. Also, as I was growing up, my mother and father never made five figures a month even if you combined their incomes, so because they had never accomplished it, I always put it as a far off goal in my mind. The biggest lesson I learned from this is that if you really want to accomplish something, you need to turn your dreams into goals. Most of the time you never achieve your dreams. But if you turn those dreams into goals, it’s pretty simple to reverse-engineer the steps you need to take to reach that milestone.
What is the best entrepreneur advice you can give?
Greg Jeffries: Best entrepreneurship advice I have: I’m sure many people reading this have heard this once or twice before, but it’s so important, because it’s the main difference between what held me back for so long and where I am today. And that advice is to TAKE ACTION. Of course you need to have some sort of direction before you start. But, what I’ve seen across this industry is that the people who succeed the fastest are those who have a clear goal in mind, and then just hustle their way and don’t give up until they reach that goal. It’s tempting to convince yourself that you to read one more book or go through just one more course before you’re “ready” or before you decide to give yourself permission to be successful…but those are just lies. It’s more important to pay attention to what people are actually DOING, not what they’re saying necessarily. TAKE ACTION and BUILD RELATIONSHIPS with successful and influential people and those two things will get you much farther faster than any book or course ever will.
Tell us something about internet marketing, etc.
Greg Jeffries: This is a little teaser and secret from my course SEO Affiliate Domination, but in regards to SEO, it’s all about the long tail keywords. The main reason why a lot of people fail when they first get started with SEO, is they spend all their time and money going after keywords that are just way too competitive. Long tail keywords are easy to rank for, there’s very little competition, there’s thousands of them you can target, and the people that type them in are far more qualified and targeted prospects to whatever it is you’re selling or promoting than someone who is typing in a super vague phrase like “make money online”.
What’s something new you’ve learned in the past month?
Greg Jeffries: I’ve learned some elite financing secrets for acquiring large amounts of credit and financing, even if you’re just starting a company. And the interesting connection I made between how credit scores and getting approved for financing works is that it’s very very similar to search engine optimization.
Tell us something we don’t know…
Greg Jeffries: In my online marketing journey I’ve spent well over six figures (mostly using credit cards) on courses, mentors, and failing again and again… All the while I was spending aIl that money…I’ve never earned more than $24,000 a year at a job BEFORE taxes… I know everyone has their own excuses as for why they’re not where they want to be or should be in life… But, if I can succeed and come out on top from my situation…anyone can do it.
What do you think you do better than most people?
Greg Jeffries: I’m extremely good at teaching and communicating complex concepts in a way that anybody can understand.
What should an entrepreneur focus on?
Greg Jeffries: Number ONE, they need to get very clear on their goals. Obviously these goals will change over time as you achieve them. But if you just say “I want to make more money”… It’s probably going to take you forever. But as soon as you get crystal clear on a specific number, your subconscious can then go to work and start to bring the people and resources into your life to help you accomplish that objective.
What are some of the best books you’ve ever read?
Where do you see yourself in a couple of years?
Greg Jeffries: Well, my goal for this year was to hit five figures per month and then over six figures by the end of the year. I’ve already achieved that, so I’ll most likely hit seven figures next year. And so in a couple of years, there’s no reason why I should not be a multi-millionaire. SEO Affiliate Domination http://seoaffiliatedomination.com
Thanks Greg for sharing your story with us on Future Sharks! Keep dominating SEO!