A hard reality most businesses are having to come to terms with is that previously used strategies no longer serve them. As such, if you can come up with a strong brand as the world has flipped around, you’ll be better situated to flourish within the ongoing global crisis. In light of the COVID-19 pandemic, economies across the world are struggling, and as such, so are the various industries. Most businesses have to resort to entirely different strategies to remain relevant in their fields as the world is now happening online.
Navigating the New Normal
With businesses closing down and every other transaction occurring online, adjusting to cater to an online audience and new consumer habits is crucial for survival. Return to the drawing board and reevaluate if your existing digital marketing strategy is still relevant. Here are some tips that can guide your revamp:
1. Build an Active Online Presence
Organizations with a robust online presence, particularly those that already run operations online, have the upper hand in surviving the strain put by COVID-19. This strategy goes for all sorts of businesses, from construction to makeup businesses, to set up an e-store that handles virtual orders. You can source out third party platforms like Shopify to help you manage online orders.
2. Listen to Your Customers and Accommodate Their Needs
It is time to perfect your customer service to increase customer loyalty to your business. Listen to them and cater to all their needs. Take advantage of customer feedback questionnaires on your page, social media, or email contacts. Introduce new goods of services that are likely to peak their interests.
3. Involve Your Team
Your staff are your eyes and ears to help you get fresh ideas on what works and what doesn’t. Let them in on challenges the company may be facing and plans you may have. As they’re in the ground handling day-to-day operations of the business, they’ll have plenty of input on what will work and what won’t.
4. Partner or Brainstorm with Other Businesses
If there’s one thing the pandemic has made glaringly evident, it’s that we’re all in this together. Big companies and small ones have all been affected by the Coronavirus. Use this to your advantage and collaborate with other businesses in your circle of influence. You can eventually see how you can help each other out.
5. Diversify, Adjust, and Incorporate Business Models
Your business may find itself taking on new dimensions you never considered. Keep an open mind as you broaden the scope of what your company can do. Instead of just sticking to running a food outlet, branch out into providing fresh foods by collaborating with farmers who already supply you with vegetables and fresh foods. Consider sharing your expertise online by holding online tutorials – this will have the added advantage of garnering new customers for your business.
Usual methods of running a business no longer apply in the present world. So involve all members of your team to help strategize the best way to better market your business to the public in the new virtual field everyone is competing in.
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