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Can you tell me the story of your prior successes, challenges, and major responsibilities?
Back in 2011, I had only started to become familiar with the Facebook community. It was a whole new experience. It started out as merely a hobby, or something to pass my time. Little did I know it would grow to become a passion. I found it fascinating how different people shared the same interests as me, they found meaning in the small things that I did. I discovered new areas of entertainment and information. You would find out something new everyday while going through your news feed.
As my Facebook usage increased, I could feel my other sources of entertainment shrink. As my usage increased, I found certain patterns in user behaviours. I got insight on a lot of things, like how different sets of people (for eg. age, gender, demographic) react towards specific content, and what they find interesting on the Internet.
Because of my growing interest, I found myself building a massive community in the field of entertainment. There was something very satisfying about managing such a large community. I got to meet other community owners while I was at it.
That was when I got introduced to Chandra Prakash who already was growing his community pages. There was something about him that just made him stand out from everybody else. Something within him clicked with me. After interacting with him, I noticed that he had a way of engaging with his audience, and actually developing it. We shared the same visions and ideas, and we both realised there was much more potential in the work we were doing. We could actually convert it into a business. We could escalate it to a whole new level. There was chemistry between us both, so we put our skills to the test and it was the onset of something beautiful and meaningful to us. That was the birth of Viral Again back in 2014.
We could understand users getting irritated by click-bait, and mislead by fake and irrelevant news. We felt like we could help fill that gap with the idea of Rearfront – by publishing meaningful, reliable, and entertaining content.
However, it wasn’t as easy as it sounds. Filtering out fake stories, misleading titles, and irrelevant content was a huge challenge. But if we had to add any value to our content, we had to do it to provide people quality entertainment and information.
We, at Viral Again, feel like it’s our responsibility to keep our users up to date with trends and the quality of content they deserve to see. We fight this everyday with every story we come across to follow community standards before publishing. It hasn’t failed us. We achieved everything we hoped for, and through fair means.
Even though there were things that constantly tried to halt our growth or progress like Facebook reach algorithms, continuously changing trends and competition from other platforms or communities, but we kept up the quality of content and lived up to expectations of people who joined us in building our assets.
It turned out just as we expected. Our stories often go viral and are read by over 12m users monthly. Our visions are now reality. There’s nothing else we could ask for.
We at one point entertained more than 28 million fans and multiple groups/communities we grew together.
Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?
Not really, but there were definitely times when the performance didn’t meet our expectations and targets. Everybody has to face bad days, Viral Again had them too. But we didn’t let that break us. We had to fire half of our team because of the updates in ‘content reach.’ However, we stood firm and strong despite all the hardship because we enjoy our work regardless of the monetary value. We’re working towards our goal regardless of the amount of profit we make.
Our brands are total package that includes every entertainment niche.
Rearfront is an entertainment platform to provide you quality content and keep you up-to-date with new trends. It’s resources provide you with social stories and excellent sense of humor. At rearfront.com a user will find every trending news or topic with all the internet drama. Rearfront’s Facebook recently crossed 800k likes and is being appreciated and shared all over Facebook.
Nerdism.com is a website designed to fill fuel to all kinds of fan bases on the Internet. Movies, TV series or books – Nerdism covers it all! It keeps you updated with all your entertainment obsessions so you won’t miss a thing.
Doggo is a social platform that focuses on dogs. It covers news related to dogs, dog-related humor, and even provides you with your daily dose of doggy cuteness so you can have your day made. Doggo.com is also hosting our new mobile game which is on iOS Store and Playstore. Doggo’s Facebook page has more than 1 million and instagram community is 200k strong.
Freaked is an American website dedicated to resourcing you with weird and creepy things that you don’t get to see everywhere. Freaked.com covers serial killers, chilling documentaries, and anything related to the horror genre to spook you out.