Josue Arteaga specializes in testing and launching products into the market. He uses new trends like chatbots and proven methods to architect beautiful product launches.
City where he’s from: Grandview, WA
Hobbies: Entrepreneurship, League of Legends, Keeping up with Drake’s new stuff, Reading DC comics, Watching Marvel Movies
Favorite quote: All men have limits. They learn what they are and learn not to exceed them. I ignore mine. – Batman
What are you working on? How did you come up with this idea?
I’m working on a launch for http://theroadtomajorpublications.com/! We use traditional forms of lead capture like appealing sales copy to hook people into our subscription list via Facebook messenger chat bots. We then send them to a webinar and convert them on a sales page. I used Tom Mork’s Hero launch as inspiration. I then studied Russell Branson converting techniques. The innovative thing I did is that instead of using email marketing and email opt ins I switched over to using chatbots. Our list grew 219 new subscribers in 4 hours – $0 spent on marketing.
What’s your dream company?
Influencer Press and a new one I will be starting XKM. I can’t say much about it. I can say influencer press is my dream company because I work with my best friend, make a lot of money, and have access to a lot of powerful leverage like Press and Followers.
How do you creatively advertise?
I’ve spent $0 on marketing and used only facebook post to bring in leads. I used this concept on facebook where you only post about your wins and ask people if they want those same results to subscribe to my chatbot. I take if you want to win follow my approach.
What were your biggest failure and biggest success? What did you learn from them?
My biggest failure is staying in High School. I don’t mean to discredit the educational system in any way it’s just I lost a lot of money staying in school. I should have been home closing deals and making moves instead of staying in school and flirting with girls.
What is the best entrepreneur advice you can give?
Gerard Adams once told me “If you’re not making $10,000,000 in 3 years you’re doing something wrong” so if you’re business is making $10k a month and in 3 years you’re not at that level you’re doing something wrong. Get on your A game.
Tell us something about internet marketing, etc.
It’s not complicated and it takes time. Use this simple formula, attentional, capture, sell. In the attention stage you have your lead magnets, free ebooks, case studies, etc so you get them to subscribe. In the capture stage you capture their trust. You give them information, for example did you know that chatbots beat email marketing in every way? You educate your audience by revealing shocking info to them. In this phase you also share wins. Maybe you landed a big client, made extra easy cash, and so on. In the sell accept you take them to a webinar and a sales page. Simple as that. Attention, capture, and sell.
What’s something new you’ve learned in the past month?
Nothing in marketing is set in stone. The industry changes everyday. Keep up with new trends everyday!
Tell us something we don’t know…
You don’t need to know a lot about marketing to actually big good at it. Marketing is influencing an individual to take action.
What do you think you do better than most people?
Hustle, adapt, keep my feet on the ground while looking at the stars. We have changed the launch multiple times. It’s frustrating. But every time i came back and made it better. We have big goals but are also realistic about what might actually happen.
What should an entrepreneur focus on?
Whatever they want to focus on. Every entrepreneur is different. There’s no one way of becoming a millionaire. What works for me doesn’t mean it works for you. I get to focus on what makes me happy and as a byproduct i make a lot of money. For others they focus on what they hate and make a lot of money. Some focus on what makes them happy and make no money. My goal as an entrepreneur is to make millions so I focus on things that make me money. Entrepreneurs should focus on systems that get them closer to their goals.
What are some of the best books you’ve ever read?
Paper towns by John Green. It’s the only book I ever read in high school.
Where do you see yourself in a couple of years?