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In the past decade, the buying behaviour of customers has shifted remarkably as more and more of them tend to shop online. Digital marketing has become extremely effective as customers make purchasing decisions from the comfort of their home. It is important for business owners to understand how to adopt digital marketing strategies in the modern marketplace regardless of the industry they cater to. Using digital marketing tools can boost customer attraction and increase brand awareness of a business by a large extent.
What is Digital Marketing?
Digital marketing is the process of marketing through digital platforms and channels online. For example, a company’s website is a form of digital marketing as it is accessed on the internet. In today’s world, digital marketing has become vital for modern businesses to increase their growth and customer base.
Establishing an online presence is necessary as this is the first point of contact for new buyers. Digital marketing companies can assist businesses to create a successful online presence by providing tools and softwares specifically dedicated for the online advancement of a business.
Apart from these, most digital marketing companies handle various services from the backend such as monitoring web statistics and analytical data.
The Up and Coming Digital Marketing Companies
MadMind Studios is a full fledged digital marketing company with a highly skilled team of marketers that provide customized solutions for small scale and large scale businesses. Some of the services they offer are listed below.
- Social Media Advertising and Marketing
- Branding, Logo and Packaging Design
- Google Ads and Pay Per Click (PPC) Advertising
- Search Engine Optimization
- Pitch Deck Design
- Content Creation and Distribution
- E-Commerce Web Design and Marketing
WEBFX has been around since 1996 and is a veteran in the digital marketing industry, their strategies are tailor-made for each business. WEBFX services comes with a wealth of experience from their team of award winning designers and developers to help grow a company’s web presence. Some of the services they offer are listed below.
- Search Engine Optimization (SEO)
SEO audits and pricing, conversion rate optimization, programmatic advertising services, competitor geofencing advertising, website call tracking, page speed optimization, etc.
- Content and Analytics
Personalized web content, email marketing management services, lead nurture pricing, social media design, infographics and motion graphics, voice search optimization, web video production, online review management, etc.
- Creative and UX
User experience testing, e-commerce development, website maintenance, landing page design, ADA compliance services, UX website redesign, website cost calculator, etc.
What is Social Media Marketing?
Social media marketing is a form of online marketing that deals with the creation and sharing of content on social media networks to achieve and improve a company’s brand image. Studies have shown that activities such as uploading text and images, gifs, videos, etc. online can generate better audience engagement as they can comment, reply, repost and share this content.
Nowadays, paid social media advertising is the go to solution for many businesses looking to get onboard social media platforms. Businesses can pay to place their advertisements on web pages which have high web traffic.
What are the Types of Social Media Platforms?
There are many different types of social media platforms that a business can use, depending on who their target audience is. The 6 types of social media are listed as follows.
Social Networking Sites
Online networking sites such as Facebook, Twitter and LinkedIn help people connect with friends, family, relatives and brands. These platforms encourage knowledge sharing on a personal level which increases human-to-human interaction.
Social Review Sites
Online review websites such as Yelp and TripAdvisor display informed reviews from community
members about their locations and experiences. Potential customers can know what to expect before going ahead with activities.
Image Sharing Sites
Online platforms such as Instagram, Imgur and Snapchat provide their users with the ability to create, curate and share unique images that spark conversation and speak for themselves.
Video Hosting Sites
Online video hosting platforms such as YouTube and Vimeo aid content creators in putting together tailored content and allows them to share it on a platform specifically optimized for streaming.
Online shared blogging platforms such as Medium and Tumblr provide people with a space to express their thoughts and opinions which helps them connect with like-minded readers.
Online discussion websites such as Reddit and Quora are designed to spark a conversation. Anyone can add information on a particular topic or make a statement. People with shared interests and curiosities will respond and reply, starting the discussion.
Leading Social Media Companies in Los Angeles
Like Social Biz
Like Social Biz is one of the leading social media companies, it specializes in developing and building strategies for businesses to advance their social media reach. Some of the services they offer are as follows.
- Social Media Strategy
- Social Media Management
- Content Creation
- Social Media Buzz and Traffic
- Social Media Influencer Campaigns
L.A Social Karma
L.A Social Karma is managed by 2 professionals who specialize in social media marketing in small to medium scale businesses. Founded in 2010, it is another leading social media company in Los Angeles that provides the following features.
- Content strategy
- Community Management
- Paid Campaigns
- Social Analytics
- Reputation Management
- Brand Strategy
- Brand statistics
- Competitor and Influencer research
- Brand Development
If you are looking to grow your business, consider using the services of a digital marketing firm and a social media marketing company. They are always on top of the latest marketing strategies and opportunities to make sure that your business stays well ahead of the curve.