Earlier this week, Singapore Airlines announced the launching of three activities that recall the elements of flying without actually flying anywhere. Starting Oct. 24 and 25, the airline will allow customers to dine inside an A380 double-decker superjumbo “restaurant” while watching movies of the in-flight entertainment system.
The booking prices start at $50 Singapore dollars ($37) for economy class, SGD$300 ($220) for business class, and SGD$600 ($440) for a private suite. According to the airlines’ website, customers wearing traditional clothing, such as a “sarong kebaya, cheongsam, saree, batik shirt or even a kilt,” will get an extraordinary surprise.
Bookings will be available on October 12 at KrisShop.com, the airline’s e-commerce website, and KrisFlyer, where members can use miles or earn every booking purchase. In the A380 restaurant dining experience, guests will be in five groups, with face masks requirements, except while eating.
Singapore Airlines is also collaborating with SIA Training Centre to offer optional flight simulator training sessions, cabin crew activities for kids, and workshops with Singapore Airlines flight attendants. Bookings will be available starting November 1 on KrisShop.com and conducted on Nov. 21, 22, 28, and 29.
The last service, named SIA@Home, allows Singapore residents to receive first and business-class food delivered to their residences starting October 5. The meals can come with in-flight luxury items like Dom Perignon Champagne, dishware from Wedgwood and Narumi, sleeper suits by Lalique. Packages come with music playlists that remake the atmosphere of a Singapore Airlines flight. Customers can also reserve for a private chef to prepare meals in their homes.
However, Singapore Airlines decided not to push through with destination-less flights after conducting a “market study and comprehensive review,” considering the environmental and financial impacts, and reactions from the public. The airlines receive disapprovals, mostly due to the environmental issues of “flying for the sake of flying”.
Tanuka Mittra was ecstatic about Singapore Airlines’ “flights to nowhere” and considered booking a seat on one until she heard the canned idea.
“I wouldn’t say I’m devastated by the news. I get it from an environmental point of view; it’s probably good to not have a large carbon footprint.
Tanuka Mittra
Mittra also said she would consider the food delivery service.
“But only if it’s first-class food, not economy… People who have had it, love it. Singapore Airlines has a reputation for a reason.”
Tanuka Mittra