Despite video advertising’s increasing popularity, some advertisers still doubt whether they should invest in this kind of advertisement as they worry it’ll flop. True enough, it’s a valid reason not to take an immediate risk. But don’t worry, because, in this article, you’ll learn the five essential tips for creating a video advertisement as active as you wanted it to be.
Put a Large and Clear Logo
While logos tend to appear small in mobile video commercials, an observation has found that putting a large logo contributes to the familiarity of the viewers to your brand. Having a bright and large logo will also increase affinity conversion for the younger audience. Studies say that putting a big logo increases brand popularity by 24% compared to a smaller one.
The only hindsight is that you don’t want your brand to make it seem not very pleasant to the viewers by making it too large. Just be wary as it might backfire.
15-second Ad is Proven Effective
If you ever wonder how much longer the running time of a video advertisement should be, the answer is approximately 15 seconds. A video ad of that length serves as an ideal preference between a short and a long commercial. It doesn’t take too long, yet 15 seconds could store all you want to parade in your product.
Make an Immediate Mark
Contrary to the traditional kind of advertisement, in the world of video ads, you must acknowledge that making a remarkable entry as early as possible will play a crucial role for your ad to click. Otherwise, you could be dealt with the worst-case scenario, where people will skip your ad after it passed the five-second mark.
Unlike traditional television ads, where you are dealt with a much broader audience, in the online video ads, you have the leisure to pick your targeted audience for a much relatable content for presentation. In the online world, you won’t just target the viewers through typical demographics like age, gender, or location. You can also have access to a more profound aspect, like people’s interests or passion. Quite cool, right?
Put a Call to Action
Telling your viewers what you want them to do right after finishing your video ad is an essential key for a lasting impression of your brand and product. You may provide them a link to visit your website for more offers or invite them to purchase directly. Another possible option is to include a call to action in the video ad itself.