{"id":16413,"date":"2018-12-11T17:58:04","date_gmt":"2018-12-12T01:58:04","guid":{"rendered":"https:\/\/futuresharks.com\/?p=16413"},"modified":"2018-12-16T22:36:44","modified_gmt":"2018-12-17T06:36:44","slug":"how-a-bet-turned-into-a-household-name-for-college-entertainment","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/how-a-bet-turned-into-a-household-name-for-college-entertainment\/","title":{"rendered":"How A Bet Turned Into a Household Name For College Entertainment"},"content":{"rendered":"\n

The stage is set. The year is 2014. Entrepreneurs, note: Instagram is still, at this juncture in time, its own independent entity and company. Four friends rejoice an NBA matchup between the Golden State Warriors & Houston Rockets, accompanied by a 30-pack of Busch, a portable THC pen, and a fresh pack of Mango JUUL pods. Under a drunken stupor, one friend suggests a wager. The monetary amount in this wager will not be disclosed due to personal requests by CEOs and MGMT for TopTier<\/a>, famed Instagram college apparel & media brand.
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The bet was posed to Jay & Dylan entitling them to a (undisclosed) reward if they could create an Instagram account and reach 10,000 followers within one month. They crushed<\/em> this innocuous bet. TopTier<\/a> reached 10,000 followers in a mere 2 weeks<\/em><\/strong> after going live! The viral-like nature of TopTier<\/a>\u2019s rapid growth and page expansion is largely an attribution to the\u2026
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\u201cCasual, laid-back nature of running a business & posting lit content.\u201d – Dylan, from <\/em>TopTier<\/a>
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\tSeemingly, after the fun of the bet subsided, CEOs of TopTier<\/a> Jay & Dylan had a serious <\/em>brand in-the-making on their hands. Cracking cold one after cold one with the boys, Saturdays, previous for the boys<\/em><\/strong>, now became for <\/em><\/strong>TopTier<\/a>.<\/em><\/strong><\/p>\n\n\n\n

After collaborations with Bierstick<\/a> and other related college brands, TopTier<\/a> kept surging. The \u201cbet\u201d turned household name began to take the internet by storm, cited as the outlet for viral video after viral video, TopTier<\/a> had to keep up with its movement as its followers grew by thousands<\/em> every week. Initially, TopTier<\/a> hosted polls and requested feedback from followers on what to satirize on the brand\u2019s first apparel launch.
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\t2015 – The Shirt.
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Credit: <\/em>TopTier<\/em><\/a>
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\t2015 went down in TopTier<\/a> history as its biggest leap in growth, mainly due to the virality of its satirical \u201cBusch\u201d T-shirt, poking fun at female anatomy while referencing the most bro<\/em> thing possible- beer<\/strong>. A hit among all ages, sororities, fraternities, adolescents, and perennial alcoholics, TopTier<\/a> saw its first taste in mainstream media spotlight. Jay & Dylan often cite this T-shirt as the turning point for their Instagram business. Graciously and geniusly avoiding copyright strike, TopTier<\/a> embraced their newfangled fame in the most TopTier<\/a> way they could have- developing a core, cult-like fan base consistently through Instagram and Snapchat.
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Pictured: Riff Raff Credit: <\/em>TopTier<\/em><\/a>
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<\/p>\n","protected":false},"excerpt":{"rendered":"

The stage is set. The year is 2014. Entrepreneurs, note: Instagram is still, at this juncture in time, its own independent entity and company. Four friends rejoice an NBA matchup between the Golden State Warriors & Houston Rockets, accompanied by a 30-pack of Busch, a portable THC pen, and a fresh pack of Mango JUUL…<\/p>\n","protected":false},"author":839,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[263],"tags":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"goodlife-thumbnail":false,"goodlife-grid":false,"goodlife-latest":false,"goodlife-latestshort":false,"goodlife-vertical":false,"goodlife-gallery":false,"goodlife-galleryvertical":false,"goodlife-poststyle1":false,"goodlife-thumbnail-small":false,"goodlife-thumbnail-2x":false,"goodlife-thumbnail-mini":false,"goodlife-grid-small":false,"goodlife-grid-2x":false,"goodlife-grid-mini":false,"goodlife-latest-small":false,"goodlife-latest-2x":false,"goodlife-latest-mini":false,"goodlife-latestshort-small":false,"goodlife-latestshort-2x":false,"goodlife-latestshort-mini":false,"goodlife-vertical-small":false,"goodlife-vertical-2x":false,"goodlife-vertical-mini":false,"goodlife-gallery-small":false,"goodlife-gallery-2x":false,"goodlife-gallery-mini":false,"goodlife-galleryvertical-small":false,"goodlife-galleryvertical-2x":false,"goodlife-galleryvertical-mini":false,"goodlife-poststyle1-small":false,"goodlife-poststyle1-2x":false,"goodlife-poststyle1-mini":false,"profile_24":false,"profile_48":false,"profile_96":false,"profile_150":false,"profile_300":false},"uagb_author_info":{"display_name":"seankelly","author_link":"https:\/\/futuresharks.com\/author\/seankelly\/"},"uagb_comment_info":0,"uagb_excerpt":"The stage is set. The year is 2014. Entrepreneurs, note: Instagram is still, at this juncture in time, its own independent entity and company. Four friends rejoice an NBA matchup between the Golden State Warriors & Houston Rockets, accompanied by a 30-pack of Busch, a portable THC pen, and a fresh pack of Mango JUUL…","_links":{"self":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/16413"}],"collection":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/users\/839"}],"replies":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/comments?post=16413"}],"version-history":[{"count":0,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/16413\/revisions"}],"wp:attachment":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media?parent=16413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/categories?post=16413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/tags?post=16413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}