{"id":18481,"date":"2019-06-29T18:32:05","date_gmt":"2019-06-30T01:32:05","guid":{"rendered":"https:\/\/futuresharks.com\/?p=18481"},"modified":"2019-06-29T18:32:05","modified_gmt":"2019-06-30T01:32:05","slug":"what-to-do-to-make-your-instagram-bio-a-traffic-magnet","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/what-to-do-to-make-your-instagram-bio-a-traffic-magnet\/","title":{"rendered":"What to Do to Make Your Instagram Bio a Traffic Magnet"},"content":{"rendered":"\n

If\nyou are a marketer in charge of making your brands popular, you will appreciate\nthat the first challenge for a brand is to strike the right impression at the\nvery first encounter with the consumer. This is as true in physical marketing\nas it is in the online marketing environment. However, in the world of social\nmedia, particularly Instagram, the very first consumer touch point is the\nInstagram bio. It is the appeal of the bio that will form the basis of the\ndecision of whether the consumer will follow the business, click on the website\nlink, or share the account with their friends on social media. Some useful tips\non designing your Instagram profile for best visibility and generation of\ntraffic:<\/p>\n\n\n\n

Optimize the Name Field <\/strong><\/p>\n\n\n\n

As\nfar as queries on Instagram are concerned, only the username and the name\ncount. You should ideally, fill in the name field with the brand name or the\nname of the business so that you can leverage the opportunity for achieving\nbetter memorability. It can also be very useful to use the typical keywords\nthat users are likely to use for looking out for your business or brand and\nincorporate them into your name. You will get the best results by focusing on\nwhat your business does or what your products are designed to achieve. <\/p>\n\n\n\n

Build a Crisp and Concise Bio<\/strong><\/p>\n\n\n\n

Since\nyou are allowed only 150 characters in your bio field, it is extremely\nimportant that you are able to get under this limitation to deliver a summary\nof your business that accurately describes what you do, the product and\nsolutions that you offer and how these can help customers to achieve results\nthat are important to them. Be clear on what gives you the competitive edge and\nalso include essential information like your contacts, location details, and\nthe link to your website.<\/p>\n\n\n\n

Focus On the Brand Hashtags<\/strong><\/p>\n\n\n\n

The\nbio should invariably contain the most important hashtags that people use to\ndiscover information in your niche. Using branded hashtags can give you a lot\nof leverage to your brand-related content as followers\nfor Instagram<\/a> will be\nencouraged to interact with your bio and click to go to your website that will open up further opportunities of interacting with your\nbrand. They can participate in your brand campaigns that can win them freebies\nand travel further along the sales funnel. According to https:\/\/adespresso.com<\/a>, branded hashtags should be easy to\ntype and use for the best results.<\/p>\n\n\n\n

Include A CTA in the Bio That Encourages\nVisitors to Visit a Specially Designed Landing Page<\/strong><\/p>\n\n\n\n

Instead\nof giving the link that leads to the homepage of your website, it can be more\nproductive to design a special landing page for visitors to participate in\nvarious activities that promote engagement with the brand. Just including the\nlink will not do, you need to promote it by using compelling CTAs that will\nencourage visitors to click on it.<\/p>\n\n\n\n

Conclusion <\/strong><\/p>\n\n\n\n

To\nengage audiences on your Instagram account, you need to make it a very\nattractive destination for followers and users. The best way of doing this is\nto post photos regularly that are of very high quality and help you to tell a\nstory where the brand features prominently. Use branded hashtags and other\npopular hashtags relevant to your business to boost your brand visibility. <\/p>\n\n\n\n

Author Bio \u2013<\/strong><\/p>\n\n\n\n

Kristen\nSmith has been working on the importance of social media in marketing with\nthousands of followers for Instagram<\/a> her postings.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you are a marketer in charge of making your brands popular, you will appreciate that the first challenge for a brand is to strike the right impression at the very first encounter with the consumer. This is as true in physical marketing as it is in the online marketing environment. However, in the world…<\/p>\n","protected":false},"author":1428,"featured_media":18482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[267],"tags":[145,29,146],"uagb_featured_image_src":{"full":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10.jpeg",1880,1253,false],"thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-150x150.jpeg",150,150,true],"medium":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-300x300.jpeg",300,300,true],"medium_large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-768x512.jpeg",768,512,true],"large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-1024x682.jpeg",1024,682,true],"1536x1536":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10.jpeg",1536,1024,false],"2048x2048":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10.jpeg",1880,1253,false],"post-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-80x75.jpeg",80,75,true],"goodlife-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-80x75.jpeg",80,75,true],"goodlife-grid":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-320x270.jpeg",320,270,true],"goodlife-latest":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-320x225.jpeg",320,225,true],"goodlife-latestshort":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-320x170.jpeg",320,170,true],"goodlife-vertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-320x420.jpeg",320,420,true],"goodlife-gallery":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-320x150.jpeg",320,150,true],"goodlife-galleryvertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-320x350.jpeg",320,350,true],"goodlife-poststyle1":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-770x513.jpeg",770,513,true],"goodlife-thumbnail-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-40x150.jpeg",40,150,true],"goodlife-thumbnail-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-160x150.jpeg",160,150,true],"goodlife-thumbnail-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x18.jpeg",20,18,true],"goodlife-grid-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-160x540.jpeg",160,540,true],"goodlife-grid-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-640x540.jpeg",640,540,true],"goodlife-grid-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x16.jpeg",20,16,true],"goodlife-latest-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-160x450.jpeg",160,450,true],"goodlife-latest-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-640x450.jpeg",640,450,true],"goodlife-latest-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x14.jpeg",20,14,true],"goodlife-latestshort-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-160x340.jpeg",160,340,true],"goodlife-latestshort-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-640x340.jpeg",640,340,true],"goodlife-latestshort-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x10.jpeg",20,10,true],"goodlife-vertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-160x840.jpeg",160,840,true],"goodlife-vertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-640x840.jpeg",640,840,true],"goodlife-vertical-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x26.jpeg",20,26,true],"goodlife-gallery-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-160x300.jpeg",160,300,true],"goodlife-gallery-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-640x300.jpeg",640,300,true],"goodlife-gallery-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x9.jpeg",20,9,true],"goodlife-galleryvertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-160x700.jpeg",160,700,true],"goodlife-galleryvertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-640x700.jpeg",640,700,true],"goodlife-galleryvertical-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x21.jpeg",20,21,true],"goodlife-poststyle1-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-385x257.jpeg",385,257,true],"goodlife-poststyle1-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-1540x1026.jpeg",1540,1026,true],"goodlife-poststyle1-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-20x13.jpeg",20,13,true],"profile_24":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-24x24.jpeg",24,24,true],"profile_48":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-48x48.jpeg",48,48,true],"profile_96":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-96x96.jpeg",96,96,true],"profile_150":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-150x150.jpeg",150,150,true],"profile_300":["https:\/\/futuresharks.com\/wp-content\/uploads\/2019\/06\/insta10-300x300.jpeg",300,300,true]},"uagb_author_info":{"display_name":"Kristen","author_link":"https:\/\/futuresharks.com\/author\/kristen\/"},"uagb_comment_info":0,"uagb_excerpt":"If you are a marketer in charge of making your brands popular, you will appreciate that the first challenge for a brand is to strike the right impression at the very first encounter with the consumer. This is as true in physical marketing as it is in the online marketing environment. However, in the world…","_links":{"self":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/18481"}],"collection":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/users\/1428"}],"replies":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/comments?post=18481"}],"version-history":[{"count":0,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/18481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media\/18482"}],"wp:attachment":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media?parent=18481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/categories?post=18481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/tags?post=18481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}