Givanne Nelson is a Millennial Marketer from New York City who started a digital marketing agency, Le Pale Shadow LLC, and marketing automation company, Internet Bots NYC.<\/p>\n
Givanne is on a mission to combine his two loves, marketing and programming, to create new industries for young entrepreneurs such as himself. Throughout his journey, he provides content to other future entrepreneurs that can learn to build new industries and grow their wealth.<\/p>\n
\u201cLe Pale Shadow LLC is my full-service Digital Marketing Agency that specializes in promoting non-invasive cosmetic treatments while Internet Bots NYC is my automation startup. It focuses on automating all forms of online activity. My idea is simply a combination of my two loves which are marketing and technology. Instead of having them separated from each other, I decided to use \u201cThe Blue Ocean Strategy\u201d to bring them together. I want to bring my community along with me on this journey, so my personal goal is to educate other aspiring entrepreneurs on the benefits of entrepreneurship and how programming can help shape new industries.\u201d \u2013 Givanne Nelson<\/p>\n
Givanne Nelson:<\/strong> The landscape of marketing has changed with the inclusion of chatbots and messenger marketing. Now, most businesses are investing in automation to make all of their marketing seamless (alongside other forms of automation). 59% of Fortune 500 companies alone have invested 3.3 billion into marketing automation. This opens a gap in the field of marketing that requires the expertise of a programmer that understands marketing fundamentals.<\/p>\n Givanne Nelson:<\/strong> My way of advertising is by creating communities. This is something I learned from Andrew Kroeze. All social media platforms have a group like function that can be used to promote your work\/brand. First, you must provide free value to fellow industry professionals. Then, invite them to engage with your business and other like-minded businesses in a group of your design. The groups function as a community based around your business which, provides your brand with validity in your industry.<\/p>\n Givanne Nelson:<\/strong> Here are my hobbies<\/p>\n Givanne Nelson:<\/strong> I\u2019m working on building up the services in my marketing automation startup, Internet Bots NYC. The idea being a one stop shop for all online programming needs for marketing campaigns. This involves me currently looking to build up a team of experts in areas of machine learning, app development and SQL database creation.<\/p>\n Givanne Nelson:<\/strong> As a programmer and a lover of technology, I am all for A.I. taking over the market. However, as a human being, I see the issues this will present. We can look back to the inclusion of apps in the market that have changed the job market. For example, Uber and Lyft. They completely changed the market for the taxi\/cab industry. Ironically enough, their industry is going to change further with Elon Musk\u2019s new plan for self-driving cars\/trucks, Amazon\u2019s new usage of drones, and the fast food industries\u2019 usage of kiosks\/machinery to replace standard workers.<\/p>\n Givanne Nelson:<\/strong> I\u2019m a Huge book worm so I will try and make this short:<\/p>\n Givanne Nelson:<\/strong> \u201cWhen you learn, teach. When you get, give.\u201d \u2014 Maya Angelou.<\/p>\n Givanne Nelson:<\/strong> Before this year it would be the increased usage of automation but as of last month, it is The Billionaire Space Race. I\u2019m a huge fan of everything Elon Musk and now the world is seeing the life changing genius that he brings to the market place. Now, it\u2019s growing so large that other nations are entering the pool along with other billionaires around the world. It is an estimated trillion-dollar trend that can be highly profitable where any entrepreneur (both experienced and new) can capture even 1% of the market.<\/p>\n Givanne Nelson:<\/strong> Biggest Failure: I definitely have a lot of failures but the one that sticks out is having clients have control over your work and time.<\/p>\n Lesson: This was a simple lesson in earning what it means to be an entrepreneur. As a man coming from a typical 9-5, I started my journey with that mentality allowing my clients to treat me like an employee instead of a partner.<\/p>\n Biggest Success: Learning the power of giving to others more than you expect in return.<\/p>\n Lesson: You gain nothing from working for selfish gain but to helping others during their journey is something worth way more.<\/p>\n Givanne Nelson:<\/strong> I see myself teaching other young entrepreneurs the benefits of entrepreneurship and programming. Specifically, teaching how A.I. and machine learning are going to change the market.<\/p>\n For my business, I see it growing.<\/p>\n Givanne Nelson:<\/strong> I use both in most of the video content I create. \u201cMore Life\u201d comes from my favorite artist of this generation, Drake. It simply means to enjoy your life to the fullest and seek new opportunities.<\/p>\n \u201cInshallah\u201d is Arabic (full disclosure, I am not Muslim). It roughly means \u201cIf God Wills\u201d referring to future events.<\/p>\n I use them both as powerful sayings referring to your present actions \u201cMore life\u201d and your Future actions \u201cInshallah\u201d.<\/p>\n Givanne Nelson:<\/strong> Here is some golden advice<\/p>\n Website<\/a><\/p>\nHow do you creatively advertise?<\/h3>\n
What are some of your hobbies?<\/strong><\/h3>\n
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What are you working on?<\/h3>\n
Views on Automation <\/strong><\/h3>\n
What are some of the best books you\u2019ve ever read?<\/h3>\n
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What\u2019s one new trend that you have noticed?<\/h3>\n
What were your biggest failure and biggest success? What did you learn from them?<\/h3>\n
Where do you see yourself and your product in a couple years? What\u2019s your dream?<\/strong><\/h3>\n
What does \u201cMore Life\u201d and \u201cInshallah\u201d mean to you?<\/strong><\/h3>\n
What is some advice you would give other young entrepreneurs?<\/h3>\n
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What are your social accounts we can follow <\/strong> (hyperlinked, example: Facebook<\/a>):<\/h3>\n