{"id":1937,"date":"2017-08-18T09:03:49","date_gmt":"2017-08-18T16:03:49","guid":{"rendered":"https:\/\/futuresharks.com\/?p=1937"},"modified":"2020-11-02T12:51:36","modified_gmt":"2020-11-02T20:51:36","slug":"brian-wallace","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/brian-wallace\/","title":{"rendered":"How to Transform An Industry: A Guide Where There Are No Maps"},"content":{"rendered":"

Brian Wallace is the President of NowSourcing<\/a>, one of the nation\u2019s top infographic agencies based in Louisville, KY and Cincinnati, OH. and works with companies that range from small business to Fortune 500.<\/span><\/p>\n

Brian also runs a regional event to make the Louisville \/ Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.<\/span><\/p>\n

 <\/p>\n

What are you working on? How did you come up with this idea?<\/span><\/h3>\n

Brian Wallace:<\/b> This August makes 12 years in business. When I started NowSourcing way back when I was mainly doing tech consulting and building websites. \u00a0In the mid 2000\u2019s we became a social media agency but by the end of the 2000\u2019s there were just too many specialties to master, so we switched gears and pivoted to doing infographics only. \u00a0I came up with doing this because there were only a few firms putting out infographics at the time and I believed there was much more opportunity to the market and we already had a lot of the skills in-house: graphic design, storytelling, research, knowing what goes viral, media outreach, and all of these things.<\/span><\/p>\n

 <\/p>\n

How is your company different? <\/span><\/h3>\n

Brian Wallace:<\/b> We don\u2019t take shortcuts. \u00a0Most people waste time trying to be good at lots of different things. \u00a0We believe in being among the best in the world at a narrow band of things. \u00a0<\/span><\/p>\n

 <\/p>\n

What\u2019s your dream with your company? <\/span><\/h3>\n

Brian Wallace:<\/b> I\u2019m living that dream now. It\u2019s kind of like being Tom Hanks as an adult in Big who\u2019s paid to play with toys. \ud83d\ude42<\/span><\/p>\n

Seriously though it\u2019s very satisfying to help clients get all sorts of press and exposure that they might not have thought of. \u00a0Getting to be creative all day long is a lot of fun, but there\u2019s a ton of work in it. \u00a0And I wouldn\u2019t want it any other way!<\/span><\/p>\n

 <\/p>\n

How do you creatively advertise?<\/span><\/h3>\n

Brian Wallace:<\/b> my clients are my advertising. \u00a0The next time you see an infographic that really captivates you that you saw on a large website, go check out the bottom right corner. \u00a0We put our calling card on there.<\/span><\/p>\n

<\/h3>\n

Why are entrepreneurs obsessed with hustle?<\/span><\/h3>\n

Brian Wallace:<\/b> because it\u2019s easy to talk about. \u00a0I think that it\u2019s important to learn through adversity and personal life stories. \u00a0Recently I opened up about this with a very personal story about the death of my son on <\/span>Jeremy Slate\u2019s Create Your Own Life Podcast<\/span> and there\u2019s been a great reception so far.<\/span><\/p>\n

Hustle and motivation are fun but finding a deeper meaning and purpose is so important.<\/span><\/p>\n

 <\/p>\n

What were your biggest failure and biggest success? What did you learn from them?<\/span><\/h3>\n

Brian Wallace:\u00a0<\/b>Let\u2019s start with the biggest failure, as I think it\u2019s healthy and important to fail often. \u00a0It\u2019s trickier when you\u2019re more publicly visible but that\u2019s still ok as it\u2019s very important to be humble and not let success make you feel better \/ more important than others. \u00a0Here\u2019s a failure that we got <\/span>in the media<\/span> (even <\/span>Forbes<\/span><\/a>!) but the idea just never took off. \u00a0It taught me that just because an idea looks good on paper, if you don\u2019t have the right sales model \/ not a viable market, it\u2019s just not going to happen.<\/span><\/p>\n

As for biggest success? It was pretty great when we got a <\/span>basketball player a $64 million max contract<\/span><\/a> before his 23rd birthday. \u00a0And it taught me that you can achieve great things through quality and determination.<\/span><\/p>\n

 <\/p>\n

What\u2019s something new you\u2019ve learned in the past month? <\/span><\/h3>\n

Brian Wallace: <\/b>If you don\u2019t stay relevant, you die. \u00a0<\/span><\/p>\n

People that think they can just coast along with the same message and the same crowd are finding themselves completely irrelevant to the world around them, sometimes without them even realizing it. \u00a0I\u2019ve been amping up my personal brand and that of NowSourcing and have been making conscious efforts to do a better job to regularly be a guest on podcasts, interviews, and being in the press. \u00a0We\u2019ve had lots of success on a piece about <\/span>influencer marketing<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n

What should an entrepreneur focus on?<\/span><\/h3>\n

Recognizing the power of one\u2019s network and expanding that network. \u00a0Don\u2019t forget that everyone has a circle of influence. \u00a0Also, don\u2019t insist on labels and glorifying ageism – I\u2019ve had outstanding conversations with people that are 18 and 80. \u00a0You could argue that older people may have more wisdom through life experience and and younger people may have more energy, but you\u2019d be surprised what you can learn from everyone!<\/span><\/p>\n

 <\/p>\n

What are some of the best books you\u2019ve ever read?<\/h3>\n

Some books I recommend:<\/span><\/p>\n

Quitter<\/span><\/a><\/p>\n

Blink<\/span><\/a><\/p>\n

Good to Great<\/span><\/a><\/p>\n

Linchpin: Are You Indispensable?<\/span><\/a><\/p>\n

 <\/p>\n

Where do you see yourself and your product in a couple years?<\/h3>\n

Eventually getting acquired by a larger agency and then I\u2019ll probably become more of an advisor\/think tank kind of role.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brian Wallace is the President of NowSourcing, one of the nation\u2019s top infographic agencies based in Louisville, KY and Cincinnati, OH. and works with companies that range from small business to Fortune 500. Brian also runs a regional event to make the Louisville \/ Cincinnati corridor a more competitive region (#thinkbig) and has been 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Brian also runs a regional event to make the Louisville \/ Cincinnati corridor a more competitive region (#thinkbig) and has been named…","_links":{"self":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/1937"}],"collection":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/comments?post=1937"}],"version-history":[{"count":0,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/1937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media\/1938"}],"wp:attachment":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media?parent=1937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/categories?post=1937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/tags?post=1937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}