{"id":21361,"date":"2020-01-23T06:51:57","date_gmt":"2020-01-23T14:51:57","guid":{"rendered":"https:\/\/futuresharks.com\/los-angeles-the-digital-marketing-hotspot\/"},"modified":"2020-01-23T06:51:57","modified_gmt":"2020-01-23T14:51:57","slug":"los-angeles-the-digital-marketing-hotspot","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/los-angeles-the-digital-marketing-hotspot\/","title":{"rendered":"Los Angeles: The Digital Marketing Hotspot"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In the past decade, the buying behaviour of customers has shifted remarkably as more and more of them tend to shop online. Digital marketing has become extremely effective as customers make purchasing decisions from the comfort of their home. It is important for business owners to understand how to adopt digital marketing strategies in the modern marketplace regardless of the industry they cater to. Using digital marketing tools can boost customer attraction and increase brand awareness of a business by a large extent.&nbsp;<\/span><\/p>\n<h1><span style=\"font-weight: 400\">What is Digital Marketing?<\/span><\/h1>\n<p><span style=\"font-weight: 400\">Digital marketing is the process of marketing through digital platforms and channels online. For example, a company&rsquo;s website is a form of digital marketing as it is accessed on the internet. In today&rsquo;s world, digital marketing has become vital for modern businesses to increase their growth and customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Establishing an online presence is necessary as this is the first point of contact for new buyers. <\/span><a href=\"https:\/\/acadium.com\/digital-marketing-companies\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">Digital marketing companies<\/span><\/a><span style=\"font-weight: 400\"> can assist businesses to create a successful online presence by providing tools and softwares specifically dedicated for the online advancement of a business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from these, most digital marketing companies handle various services from the backend such as monitoring web statistics and analytical data.<\/span><\/p>\n<h1><span style=\"font-weight: 400\">The Up and Coming Digital Marketing Companies<\/span><\/h1>\n<h2><span style=\"font-weight: 400\">MadMind Studios<\/span><\/h2>\n<p><span style=\"font-weight: 400\">MadMind Studios is a full fledged digital marketing company with a highly skilled team of marketers that provide customized solutions for small scale and large scale businesses. Some of the services they offer are listed below.&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media Advertising and Marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Branding, Logo and Packaging Design<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Ads and Pay Per Click (PPC) Advertising<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search Engine Optimization<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pitch Deck Design<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content Creation and Distribution<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">E-Commerce Web Design and Marketing<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">WEBFX<\/span><\/h2>\n<p><span style=\"font-weight: 400\">WEBFX has been around since 1996 and is a veteran in the digital marketing industry, their strategies are tailor-made for each business. WEBFX services comes with a wealth of experience from their team of award winning designers and developers to help grow a company&rsquo;s web presence. Some of the services they offer are listed below.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search Engine Optimization (SEO)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">SEO audits and pricing, conversion rate optimization, programmatic advertising services, competitor geofencing advertising, website call tracking, page speed optimization, etc.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content and Analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Personalized web content, email marketing management services, lead nurture pricing, social media design, infographics and motion graphics, voice search optimization, web video production, online review management, etc.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative and UX<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">User experience testing, e-commerce development, website maintenance, landing page design, ADA compliance services, UX website redesign, website cost calculator, etc.&nbsp;<\/span><\/p>\n<h1><span style=\"font-weight: 400\">What is Social Media Marketing?<\/span><\/h1>\n<p><span style=\"font-weight: 400\">Social media marketing is a form of online marketing that deals with the creation and sharing of content on social media networks to achieve and improve a company&rsquo;s brand image. Studies have shown that activities such as uploading text and images, gifs, videos, etc. online can generate better audience engagement as they can comment, reply, repost and share this content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nowadays, paid social media advertising is the go to solution for many businesses looking to get onboard social media platforms. Businesses can pay to place their advertisements on web pages which have high web traffic.&nbsp;<\/span><\/p>\n<h1><span style=\"font-weight: 400\">What are the Types of Social Media Platforms?<\/span><\/h1>\n<p><span style=\"font-weight: 400\">There are many different types of social media platforms that a business can use, depending on who their target audience is. The 6 types of social media are listed as follows.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Social Networking Sites<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Online networking sites such as Facebook, Twitter and LinkedIn help people connect with friends, family, relatives and brands. These platforms encourage knowledge sharing on a personal level which increases human-to-human interaction.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Social Review Sites<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Online review websites such as Yelp and TripAdvisor display informed reviews from community&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">members about their locations and experiences. Potential customers can know what to expect before going ahead with activities.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Image Sharing Sites&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Online platforms such as Instagram, Imgur and Snapchat provide their users with the ability to create, curate and share unique images that spark conversation and speak for themselves.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Video Hosting Sites&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Online video hosting platforms such as YouTube and Vimeo aid content creators in putting together tailored content and allows them to share it on a platform specifically optimized for streaming.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Community Blogs<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Online shared blogging platforms such as Medium and Tumblr provide people with a space to express their thoughts and opinions which helps them connect with like-minded readers.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Discussion Sites<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Online discussion websites such as Reddit and Quora are designed to spark a conversation. Anyone can add information on a particular topic or make a statement. People with shared interests and curiosities will respond and reply, starting the discussion.&nbsp;<\/span><\/p>\n<h1><span style=\"font-weight: 400\">Leading Social Media Companies in Los Angeles<\/span><\/h1>\n<h2><span style=\"font-weight: 400\">Like Social Biz<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Like Social Biz is one of the leading social media companies, it specializes in developing and building strategies for businesses to advance their social media reach. Some of the services they offer are as follows.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media Strategy&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media Management<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content Creation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Copywriting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media Buzz and Traffic<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media Influencer Campaigns<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">L.A Social Karma<\/span><\/h2>\n<p><span style=\"font-weight: 400\">L.A Social Karma is managed by 2 professionals who specialize in social media marketing in small to medium scale businesses. Founded in 2010, it is another <\/span><a href=\"https:\/\/acadium.com\/social-media-companies-los-angeles\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">leading social media company in Los Angeles<\/span><\/a><span style=\"font-weight: 400\"> that provides the following features.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content strategy<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Community Management&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paid Campaigns<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Analytics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reputation Management<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brand Strategy<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brand statistics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Competitor and Influencer research<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brand Development<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you are looking to grow your business, consider using the services of a digital marketing firm and a social media marketing company. They are always on top of the latest marketing strategies and opportunities to make sure that your business stays well ahead of the curve.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past decade, the buying behaviour of customers has shifted remarkably as more and more of them tend to shop online. Digital marketing has become extremely effective as customers make purchasing decisions from the comfort of their home. It is important for business owners to understand how to adopt digital marketing strategies in the&hellip;<\/p>\n","protected":false},"author":2148,"featured_media":21360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[267],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media.jpeg",1350,900,false],"thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-150x150.jpeg",150,150,true],"medium":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-300x300.jpeg",300,300,true],"medium_large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-768x512.jpeg",768,512,true],"large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media.jpeg",1350,900,false],"2048x2048":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media.jpeg",1350,900,false],"post-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-80x75.jpeg",80,75,true],"goodlife-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-80x75.jpeg",80,75,true],"goodlife-grid":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-320x270.jpeg",320,270,true],"goodlife-latest":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-320x225.jpeg",320,225,true],"goodlife-latestshort":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-320x170.jpeg",320,170,true],"goodlife-vertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-320x420.jpeg",320,420,true],"goodlife-gallery":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-320x150.jpeg",320,150,true],"goodlife-galleryvertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-320x350.jpeg",320,350,true],"goodlife-poststyle1":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-770x513.jpeg",770,513,true],"goodlife-thumbnail-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-40x150.jpeg",40,150,true],"goodlife-thumbnail-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-160x150.jpeg",160,150,true],"goodlife-thumbnail-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-20x18.jpeg",20,18,true],"goodlife-grid-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-160x540.jpeg",160,540,true],"goodlife-grid-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-640x540.jpeg",640,540,true],"goodlife-grid-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-20x16.jpeg",20,16,true],"goodlife-latest-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-160x450.jpeg",160,450,true],"goodlife-latest-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-640x450.jpeg",640,450,true],"goodlife-latest-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-20x14.jpeg",20,14,true],"goodlife-latestshort-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-160x340.jpeg",160,340,true],"goodlife-latestshort-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-640x340.jpeg",640,340,true],"goodlife-latestshort-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-20x10.jpeg",20,10,true],"goodlife-vertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-160x840.jpeg",160,840,true],"goodlife-vertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-640x840.jpeg",640,840,true],"goodlife-vertical-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-20x26.jpeg",20,26,true],"goodlife-gallery-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-160x300.jpeg",160,300,true],"goodlife-gallery-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-640x300.jpeg",640,300,true],"goodlife-gallery-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-20x9.jpeg",20,9,true],"goodlife-galleryvertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-160x700.jpeg",160,700,true],"goodlife-galleryvertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-640x700.jpeg",640,700,true],"goodlife-galleryvertical-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social_Media-20x21.jpeg",20,21,true],"goodlife-poststyle1-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/01\/Social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Cooper","author_link":"https:\/\/futuresharks.com\/author\/pressly\/"},"uagb_comment_info":0,"uagb_excerpt":"In the past decade, the buying behaviour of customers has shifted remarkably as more and more of them tend to shop online. Digital marketing has become extremely effective as customers make purchasing decisions from the comfort of their home. It is important for business owners to understand how to adopt digital marketing strategies in the&hellip;","_links":{"self":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/21361"}],"collection":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/users\/2148"}],"replies":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/comments?post=21361"}],"version-history":[{"count":0,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/21361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media\/21360"}],"wp:attachment":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media?parent=21361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/categories?post=21361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/tags?post=21361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}