To say that things are changing rapidly is an understatement. Everyday, various catalysts change the way people view their surroundings, react to things, and live their lives. Driven mainly by easy access to information, especially those on social media, the fast-paced transformation that our world is going through has given rise to a new kind of idealism\u2014one that is less impressed by mindless fare, and more focused on true purpose.<\/p>\n\n\n\n
This is something that Founder and CEO of Publicity For Good<\/a> and Press Demand, Heather DeSantis, was quick to recognize years ago. Armed with the knowledge she got from attending Georgetown University\u2019s Institute of Philanthropy and Voluntary Service (IPVS), the Forbes<\/a> 30 Under 30 Nominee saw the transformation that was happening as an opportunity to create a venture that would allow her to work on the two things she\u2019s most passionate about: public relations and creating positive impact.<\/p>\n\n\n\n \u201cI am obsessed with public relations. I\u2019ve always known that it\u2019s one thing I want to pursue. PR is a very powerful tool that has the ability to influence beliefs and alter lifestyles. When I started this venture, I had a very clear vision\u2014I wanted to be someone who cuts through the clutter by providing not just innovative solutions, but by championing positive change that will benefit not just the clients we work with but their stakeholders as well,\u201d shares DeSantis.<\/p>\n\n\n\n What started out as a small venture quickly grew to a boutique agency that services food and beverage companies, as well as wellness influencers. DeSantis\u2019 vision of a purpose-driven agency quickly caught on. With almost 600 media mentions to date, this girl boss\u2019 is proving that she is a force to be reckoned with, and the results of her every campaign speak for themselves.<\/p>\n\n\n\n \u201cAnyone who\u2019s had a hand at any marketing initiative would know that purchases and other everyday decisions are heavily influenced by emotions. At a time when people demand so much transparency from brands, the way to ensure success is by living a purpose,\u201d says DeSantis. \u201cWe don\u2019t offer services that push for their brands or products or their person. These days, the only way to really get an unfair share of attention and be able to recruit people to your belief system is by highlighting the best and most important part of your business, and that is your purpose.\u201d<\/p>\n\n\n\n She adds, \u201cUnderstanding your purpose will help you better tailor every aspect of your business so that each one is more effective. We are very fortunate to be working with clients whose purposes go beyond making profits. I wake up each day inspired to provide them with guidance, secure interviews, and get them news releases that further the public\u2019s knowledge of what they\u2019re all about.\u201d<\/p>\n\n\n\n Life on the Road<\/strong><\/p>\n\n\n\n Seeing how she launches back to back strategic campaigns and secures interviews with some of the biggest media outlets in the country, it\u2019s easy to think that the former Miss Ohio International\u2019s base of operation would be at a chic office in a high-rise building. But that can\u2019t be farther from the truth. Currently, DeSantis\u2019 runs from inside a 23-foot Airstream that travels across the United States.<\/p>\n\n\n\n “We are traveling across 48 states because my fianc\u00e9 and I are on a mission to find the perfect piece of land that we can turn into a farm before our wedding in December. That said, I am very fortunate\u2014and immensely grateful\u2014to be able to continue doing what I love while on the road. Our Airstream is both our home and our office, and the best thing about it is it allows us to see and better appreciate the beauty of this country.\u201d<\/p>\n\n\n\n The young CEO\u2019s nomadic lifestyle also opens up a wealth of opportunities for her company.<\/p>\n\n\n\n \u201cEveryday I get to meet people from all over the country and it broadens my understanding of what drives them to do what they do. Whatever knowledge I get from them, I get to use in my practice as well. Also, among the people I meet are business owners and individuals who are looking for guidance as to how they can promote their movement or their company\u2019s purpose. In a way, you can also say that I am able to bring Publicity For Good and Press Demand\u2019s solutions closer to them.\u201d<\/p>\n\n\n\n DeSantis says the key to successfully running a company while on the road is specific goal setting and constant communication. She sets achievable goals for herself and her team on a daily basis, and they all work together to achieve them. Transparency and understanding for each individual\u2019s unique personality and capability also plays a vital role.<\/p>\n\n\n\n \u201cYou manage your team in such a way that you provide just enough guidance without preventing them from being who they are. We all work differently and communicate differently and it\u2019s important to understand these things to create an environment where everyone can thrive.\u201d <\/p>\n\n\n\n On Sharing Her Learnings <\/strong><\/p>\n\n\n\n In addition to running her own award-winning agency (O\u2019Dweyr\u2019s Best PR Firm for CPG Brands 2019 and Bulldog Awards\u2019 Small Agency of the Year 2019), DeSantis also continues to work on her other passions. As a trailblazing marketer and businesswoman, many media outlets regularly approach her to share her opinions and the things she\u2019s learned. She actively contributes for publications like Thrive Global, Harness Magazine, and Bezinga, among many others.<\/p>\n\n\n\n Primarily, she uses her writing prowess to help people better understand public relations and social impact, and to promote positive stories as well as food, beverage, and beauty brands that are making a difference in the lives of people.<\/p>\n\n\n\n \u201cWhen I started out, I would get around 35 media opportunities on behalf of my clients per week. Since then, it has grown so much. Presently, I\u2019ve secured more than 10,000, and the amount of knowledge one gains from doing this is something I\u2019m always excited to talk about. I find that one of the best ways I can help others, even those in very far places, is by imparting them with knowledge and sharing with everyone useful information that\u2019s communicated in a very encouraging manner.\u201d<\/p>\n\n\n\n There is no doubt that DeSantis has stumbled upon a perfect recipe for success. Her passion, business acumen, and the results she\u2019s provided her clients are worthy of appreciation. Everyone can agree that the young CEO is poised for greater success and we can\u2019t wait to see her grow and make bigger impact in the lives of people.<\/p>\n\n\n\n ####<\/p>\n\n\n\n Got questions?<\/strong><\/p>\n\n\n\n Connect with Heather on Instagram @HeatherDeSantis https:\/\/instagram.com\/heatherdesantis<\/a> or Facebook https:\/\/www.facebook.com\/heather.desantis<\/a>. You may also send an email to heather@publiicityforgood.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" To say that things are changing rapidly is an understatement. Everyday, various catalysts change the way people view their surroundings, react to things, and live their lives. 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