{"id":27927,"date":"2020-10-02T10:26:06","date_gmt":"2020-10-02T17:26:06","guid":{"rendered":"https:\/\/futuresharks.com\/?p=27927"},"modified":"2022-03-25T09:20:33","modified_gmt":"2022-03-25T16:20:33","slug":"twins-reveal-secret-amazon-business-model-youve-never-heard-of","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/twins-reveal-secret-amazon-business-model-youve-never-heard-of\/","title":{"rendered":"Twins Reveal Secret Amazon Business Model You\u2019ve Never Heard Of"},"content":{"rendered":"

In an age where everything depends on the internet, why not use it to your advantage? This question surely crossed the minds of twins Rasmus and Christian Mikkelsen after they started their online business.<\/span><\/p>\n

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Three years ago, the Mikkelsen twins started a small side hustle based on self-publishing and selling books on Amazon, in a way anyone can do it.<\/p>\n

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This side hustle eventually evolved into a full-fledged online education company called PublishingLife.com that teaches everyday people how to make money by self-publishing books on Amazon and Audible.<\/p>\n

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These twin entrepreneurs now generate multiple six figures every month online.<\/p>\n

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More importantly, they have hundreds of successful students now publishing profit-generating books after taking their course, Audiobook Income Academy.\u00a0<\/span><\/p>\n

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\u201cWhat makes Amazon businesses so incredible is the direct access you have to Amazon\u2019s millions of daily shoppers,\u201d said Rasmus. \u201cYou do not need to go out and pay for advertising when you can use Amazon and Audible to put your books in front of millions of people who are already searching there.\u201d<\/span><\/p>\n

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The business model is simple: find out which topics are in demand and create books for that category.<\/span><\/p>\n

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\u201cIf you want to take full advantage of the free traffic on Amazon, create books with high demand and low competition,\u201d said Christian. \u201cThis is done with simple market research where you\u2019ll look at any niche\/topic on Amazon and Audible to see if other books on that topic are already selling well.\u201d<\/span><\/p>\n

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To this day, the Mikkelsen twins have sold over 100,000 copies of e-books, print books, and audiobooks combined on a massive variety of topics, including home workouts, language learning, business mindset, and many more.<\/span><\/p>\n

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They can write so many books in such a short amount of time that they\u2019re not doing it themselves. They hire ghostwriters from platforms like Upwork to write their books for them.
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\u201cThere are thousands of freelance writers just waiting for you to approach them with an opportunity to write a book and get paid for it,\u201d Rasmus said. \u201cYou agree on a fee for them to write for you, then you get 100% legal ownership of the book they write, and the writer gets paid without having to spend time doing all the other things they don\u2019t like to do like marketing. Win-win!\u201d<\/span><\/p>\n

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The Mikkelsen twins take pride in providing the highest quality writing. They only publish content they\u2019ll be proud to call their own.<\/span><\/p>\n

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\u201cThere are no shortcuts in this business,\u201d said Christian. \u201cAny business model or method of making money that does not deliver high quality and valuable solutions to their customers will never last in the long run.\u201d<\/span><\/p>\n

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Christian explained that books published online often live or die by reviews. Amazon\u2019s customer ratings are just as crucial to a self-publishing business as Yelp ratings are to a mom-and-pop store.<\/p>\n

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A low-quality book will receive bad reviews, which will ultimately spell the downfall of that book.\u00a0\u00a0<\/span><\/p>\n

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For this reason, the Mikkelsen twins focus on quality instead of quantity. It would\u2019ve been easy for them to teach pumping out as many books as possible because more books often translate to more sales and money, but only in the short term.<\/span><\/p>\n

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They carefully vet each writer and edit and proofread every book. The entire process often takes up to two months, but they believe it\u2019s well worth it.<\/span><\/p>\n

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\u201cIt\u2019s better to create one great product than one five or ten average ones,\u201d said Rasmus.\u00a0<\/span><\/p>\n

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It\u2019s a great deal for everyone involved. The Mikkelsen twins and ghostwriters make money, while the consumer receives a well-researched and in-depth book for a reasonable price.<\/span><\/p>\n

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So, what\u2019s their secret? How did these twins, with no formal experience, found a successful online business around self-publishing?<\/span><\/p>\n

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The secret ingredient, they say, is commitment.<\/span><\/p>\n

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\u201cThis right here is why 99% of people fail to turn a side hustle into the main hustle,\u201d said Rasmus. \u201cIt\u2019s this simple. Most never stick with anything long enough to even give it a real chance to work.\u201d<\/span><\/p>\n

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It wasn\u2019t an easy process for them either. Committing to their online business took three years of hard work and dedication until it became what it is today. They tried and failed numerous times before they got it right.<\/p>\n

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Sir James Dyson famously made over 5,000 failed prototypes over 15 years until he finally created a working vacuum. Thomas Edison similarly claims to have failed 10,000 times before creating the lightbulb.\u00a0<\/p>\n

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Yet, failure didn\u2019t stop them from trying again. They knew that giving up would mean their work was all for nothing. The only true failure would be to quit following their dreams.\u00a0<\/span><\/p>\n

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If there was anything else that made them successful, it\u2019s their desire to help people. All great businesses provide something that consumers want and need. For the Mikkelsen twins, their product is education and training.<\/span><\/p>\n

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\u201cIn the end, a successful business is a byproduct of helping people,\u201d said Rasmus. \u201cBe passionate about helping the people you are serving with your books, and income will be a natural byproduct of that.\u201d<\/p>\n

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Their education company, <\/span>PublishingLife.com<\/span><\/a>, follows the same concept: Make the best product possible and focus on student results above everything else.<\/p>\n

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Now the course sells itself with hundreds of highly successful students all over the world.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In an age where everything depends on the internet, why not use it to your advantage? This question surely crossed the minds of twins Rasmus and Christian Mikkelsen after they started their online business. \u00a0 Three years ago, the Mikkelsen twins started a small side hustle based on self-publishing and selling books on Amazon, in…<\/p>\n","protected":false},"author":3417,"featured_media":27955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[263],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4-scaled.jpg",2560,2560,false],"thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",150,150,true],"medium":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",300,300,true],"medium_large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",768,768,true],"large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",1024,1024,true],"1536x1536":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",1536,1536,true],"2048x2048":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",2048,2048,true],"post-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",80,75,true],"goodlife-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",80,75,true],"goodlife-grid":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",320,270,true],"goodlife-latest":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",320,225,true],"goodlife-latestshort":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",320,170,true],"goodlife-vertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",320,420,true],"goodlife-gallery":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",320,150,true],"goodlife-galleryvertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",320,350,true],"goodlife-poststyle1":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",770,770,true],"goodlife-thumbnail-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",40,150,true],"goodlife-thumbnail-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",160,150,true],"goodlife-thumbnail-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",20,18,true],"goodlife-grid-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",160,540,true],"goodlife-grid-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",640,540,true],"goodlife-grid-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",20,16,true],"goodlife-latest-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",160,450,true],"goodlife-latest-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",640,450,true],"goodlife-latest-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",20,14,true],"goodlife-latestshort-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",160,340,true],"goodlife-latestshort-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",640,340,true],"goodlife-latestshort-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",20,10,true],"goodlife-vertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",160,840,true],"goodlife-vertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",640,840,true],"goodlife-vertical-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",20,26,true],"goodlife-gallery-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",160,300,true],"goodlife-gallery-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",640,300,true],"goodlife-gallery-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",20,9,true],"goodlife-galleryvertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",160,700,true],"goodlife-galleryvertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2020\/10\/untitled-9024-1-50e8fbf4.jpg",640,700,true],"goodlife-galleryvertical-mini":["https:\/\/futuresharks.com\/wp-content\/u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an age where everything depends on the internet, why not use it to your advantage? This question surely crossed the minds of twins Rasmus and Christian Mikkelsen after they started their online business. \u00a0 Three years ago, the Mikkelsen twins started a small side hustle based on self-publishing and selling books on Amazon, in…","_links":{"self":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/27927"}],"collection":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/users\/3417"}],"replies":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/comments?post=27927"}],"version-history":[{"count":0,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/27927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media\/27955"}],"wp:attachment":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media?parent=27927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/categories?post=27927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/tags?post=27927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}