{"id":2992,"date":"2018-03-08T09:51:03","date_gmt":"2018-03-08T17:51:03","guid":{"rendered":"https:\/\/futuresharks.com\/?p=2992"},"modified":"2018-03-24T18:58:48","modified_gmt":"2018-03-25T01:58:48","slug":"psychology-marketing-principles-for-your-startup","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/psychology-marketing-principles-for-your-startup\/","title":{"rendered":"Psychology Principles You Need To Grasp Before Marketing Your Startup"},"content":{"rendered":"

What is marketing essentially about? People tend to focus on majestic designs, perfect SEO<\/a>, great ads, amazing content, and the like. However, at the bottom of all this is the understanding of the human psyche. If you don\u2019t understand how people, specifically consumers, tick, all your efforts won\u2019t get the full grasp of what they are supposed to do. <\/span><\/p>\n

There\u2019s no need to major in psychology in order to understand all the ways that you can attract the attention of your customers. You just need to grasp some vital psychology principles that are bound to have a significant effect on how marketing your startup pans out. In this article, we are going to discuss some of the important psychological tips and tricks that you need to apply in order to affect your customer base.<\/span><\/p>\n

Remember Maslow\u2019s hierarchy of needs?<\/span><\/h2>\n

If you\u2019ve had psychology in high school or college, you certainly remember <\/span>Maslow\u2019s hierarchy of needs<\/span><\/a>. Basically, whenever someone is searching for something such as your product, they are doing so in order to fill out a deep psychological need. What you need to do is understand what that need is and how to use it to appeal to the consumer. You need to underline the basic psychological need that is behind every search for a particular product of yours. While it\u2019s a fact that there are products that can meet more than one need, let\u2019s keep it simple.<\/span><\/p>\n

Let\u2019s say that you are selling organic food. Then the need is obviously psychological. If you are selling jewelry, the need is esteem. If it\u2019s antivirus software for your customers\u2019 PC, tablet, or phone, then the need is security. So, when you are marketing your product, focus on the tone, and use the words that suit the particular need. You can also use keyword research to find what people are asking about your products. This is how you can easily determine what the intent behind the potential customer\u2019s search is. Then, all you need to do is connect the questions with particular product features.<\/span><\/p>\n

The strength of your identity and brand<\/span><\/h2>\n

One of the most important cards that you need to play when it comes to your customers is <\/span>trust<\/span><\/a>. And in order to do that, you need to have a strong brand and identity that people can relate to and put their faith in. In order to have that, you need to really understand who and what you are as a business. It is crucial that you formulate your brand right away because it is going to affect your design, communication, marketing, etc. The way that people connect with brands is quite similar to the way that they connect with other people. If your brand is inconsistent, people aren\u2019t really going to see you as reliable.<\/span><\/p>\n

The main elements that drive your brand are:<\/span><\/p>\n