Creating a great brand online matters and there is no better way to do it than via Instagram. It\u2019s a wonderful visual medium that truly allows you the chance to really show what your brand is about. So, here are some tips to do so. <\/p>\n\n\n\n
If you are thinking about marketing on Instagram but haven\u2019t yet created an Instagram account for your business, then you are doing it all wrong. When it comes to marketing on Instagram, the first thing you need to do is create an account for your business.<\/p>\n\n\n\n
If you already have a personal account on Instagram, the good thing is that you can switch it into a business account by clicking on the \u201cSwitch to Business Profile\u201d option in settings. <\/p>\n\n\n\n
Having an Instagram business account <\/a>allows you to take advantage of the different marketing opportunities the platform has to offer. For example, it makes it easier for your audience\/customer base to get in touch with you whenever they have questions or need to learn more about a product or service you offer. <\/p>\n\n\n\n Apart from that, Instagram allows business account holders to create and publish Instagram ads without having to use Facebook advertising tools. The platform also gives you access to its analytics and insight tools, which give you the statistics about post impressions and reach. Such tools can prove handy especially when it comes to understanding your audience and when tracking your posts\u2019 metrics.<\/p>\n\n\n\n One of the most established ways to really kick start your brand on Instagram is to buy likes, shares and follows.<\/p>\n\n\n\n There is a two fold benefit here. Purchasing likes on Instagram is of notable benefit as it helps your page within the algorithm and also makes your page and brand look popular. Remember that nothing succeeds like success and this is more true on social media than anywhere else. <\/p>\n\n\n\n Buying likes and shares gives your brand a successful look and in turn this means more people will trust your brand to follow it. It\u2019s a no brainer. <\/p>\n\n\n\n The quality of the signals matters and choosing a good provider such as Social Plus<\/a> can make all the difference. <\/p>\n\n\n\n A type of post that gathers lots of attention on Instagram is post product teasers. These posts allow businesses to market and sell their products better on the platform.<\/p>\n\n\n\n Of all social networks, Instagram is one of the best platforms for advertising products. However, as a business owner, you must be careful when marketing on the network to avoid scaring away your audience. One mistake you need to avoid is posting too many ads. Being pushy with advertisements could lead to you losing followers. <\/p>\n\n\n\n The interesting thing though is that product teasers can also help increase post engagement, followers, etc., which promoting what you have to offer without being too pushy. One of the main reasons product teasers work is because they\u2019re laid back \u2013 they are not too assertive. <\/p>\n\n\n\n Regardless of which industry you\u2019re in, product teasers can prove to be very effective especially when it comes to marketing on Instagram. Most people will typically end up buying a product they were teased with as long as they don\u2019t feel coerced or pushed into buying it. Even if they don\u2019t buy it, chances are they\u2019ll still like your post and interact with it.<\/p>\n\n\n\n Instagram Ads are quite common and are relatively easy to set up. The platform also allows you to set a budget for easier spend management. Using the carousel feature, you can opt to run several ads at a go or just one. Such flexibility makes audience targeting a lot easier. The good thing about sponsored posts is that more people, even those not following you as a business or brand, get to see your posts. This was not possible before sponsored ads. <\/p>\n\n\n\n One benefit of sponsored posts is that brands now have the opportunity to promote their products to their target market, helping increase their influence. <\/p>\n\n\n\n When running sponsored ads on Instagram, always make sure that your content is appealing and engages your target audience. Another benefit of using Instagram to market your brand or products is that the platform allows you to convert all of your recent posts to sponsored advertisements. With this option, you get the opportunity to convert well-performing posts into ads. These are what you send to prospects and potential customers as sponsored posts.<\/p>\n\n\n\n To improve your posts\u2019 engagement and effectiveness, consider running multiple sponsored advertisements simultaneously to different target audiences.<\/p>\n\n\n\n When the company introduced Instagram Stories, the option quickly became a blessing for brands and businesses as it helps a lot with lead generation.<\/p>\n\n\n\n Instagram stories are quite different from Instagram posts with the main differences being they only last for 24 hours and are only viewed in the form of a slideshow. Stories can also be saved on any device for later use. Another major difference between the two is that Stories don\u2019t appear under the platform\u2019s news feed but in a dedicated spot right above the news feed. <\/p>\n\n\n\n Brands and businesses can benefit from Stories in various ways. For instance, they appear in a part of the platform\u2019s interface that Instagram users see every day, making them the perfect tool to show behind-the-scene, insider posts. <\/p>\n\n\n\n When it comes to Instagram Stories, you don\u2019t have to think about posting specific types of content. You\u2019re free to experiment with different types of content from live videos to boomerangs to short videos to rewind videos or even photos.<\/p>\n\n\n\n One of the quickest ways to reach a large audience within a short period on Instagram (or any other social media platform) is by engaging or collaborating with influencers. An influencer is anyone with a large number of followers that are loyal to them and who willingly engage with their posts. Influencer marketing is quickly becoming an important part of the marketing mix<\/a> and is one of the best ways to market a brand or product on any social network today. Since an influencer\u2019s followers trust him or her, they are more likely to patronize services or buy products that he or she recommends to them.<\/p>\n\n\n\n So, if you intend to reach a lot of people in a short period, consider finding and working with an Instagram influencer that\u2019s right for your target audience, brand, and industry.<\/p>\n\n\n\n However, keep in mind that not all people with a large following or influencers are the right fit for you. Before engaging an influencer, you need to think about the people you are targeting and the demographics of your influencer\u2019s audience based on your service and product to ensure they\u2019re the right person for you. <\/p>\n\n\n\n2. Buying Instagram Likes and Follows<\/strong><\/h2>\n\n\n\n
3. Post Product Teasers<\/strong><\/h2>\n\n\n\n
4. Create Sponsored Ads <\/strong><\/h2>\n\n\n\n
5. Take Advantage of Instagram Stories<\/strong><\/h2>\n\n\n\n
6. Collaborate with Influencers <\/strong><\/h2>\n\n\n\n