{"id":3312,"date":"2018-04-26T09:40:53","date_gmt":"2018-04-26T16:40:53","guid":{"rendered":"https:\/\/futuresharks.com\/?p=3312"},"modified":"2020-09-19T13:48:41","modified_gmt":"2020-09-19T20:48:41","slug":"jason-berkowitz","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/jason-berkowitz\/","title":{"rendered":"How Jason Berkowitz Went From Hustling Personal Trainer To Digital Marketing Expert"},"content":{"rendered":"

Since 2009, Jason<\/a> has been an active leader in the New York City digital marketing community, founding two successful firms, Break The Web<\/a> & SEO Services New York<\/a>. Since inception, Jason has managed marketing campaigns for some of the most significant brands in the world and carries a unique philosophy when it comes to campaign success. On his spare time, Jason can be found falling from the sky as an amateur skydiver.<\/p>\n

[embedyt] https:\/\/www.youtube.com\/watch?v=kT1cLS5RdGM[\/embedyt]<\/p>\n

City where you\u2019re from:<\/b> New York City<\/p>\n

Favorite quote: <\/b><\/p>\n

    \n
  1. \u201cDon\u2019t think, what\u2019s the cheapest way to do it or what\u2019s the fastest way to do it\u2026.think what\u2019s the most amazing way to do it\u201d <\/i>– Richard Brandson<\/li>\n
  2. \u201cPeople will forget what you said, they\u2019ll forget what you did, but they\u2019ll never forget how you made them feel\u201d<\/i> – Maya Angelou<\/li>\n<\/ol>\n

    Social accounts<\/b>:<\/p>\n

    LinkedIn<\/a> | Twitter<\/a> | Facebook<\/a><\/p>\n

    Tell us about Break The Web. How did you come up with this idea?<\/h2>\n

    Jason Berkowitz:<\/b> I wasn\u2019t always into marketing. At a young age, I was definitely a tech nerd and built a web forum at 13 years of age. It revolved around \u2018manly\u2019 things and had threads about Fitness, Martial Arts, Psychology, Vitamins, Movies, etc.. I never had an end goal with it but the oddity it was, it actually got a bit of small traction.<\/p>\n

    Years later I was working as a personal trainer looking for new ways to gain clientele. Through browsing the web, I stumbled upon SEO, learned the basic strategies, implemented and quickly saw results. As expected, I thought to myself, \u201cwow, I can do this for other websites,\u201d and complete paradigm shift led to where I am today, CEO of one of NYC\u2019s top ranking SEO agencies.<\/p>\n

    How did you promote your company in the early days?<\/h2>\n

    Jason Berkowitz:<\/b> The biggest traction-builder for us (me, at the time being a freelancer) was a \u2018practice what you preach\u2019 approach. I knew that I had to prove my credibility to gain my first initial clients, so I simply ranked my agency website in the top 5 of Google for various \u2018New York SEO\u2019 search terms. It was then that prospects started approaching me for SEO services.<\/p>\n

    How have you been able to grow your business? Go specific.<\/h2>\n

    Jason Berkowitz:<\/b> Lacking a complete background in business & marketing made it that much more of a struggle early on. I sought out the advice of other successful SEO agency owners just to learn more about what takes place behind the scenes. I knew how to rank websites but I didn\u2019t know how to efficiently set up processes and perform customer service\/satisfaction. Having various mentors in the space has been one of our biggest assets and I\u2019m truly grateful to each one of them.<\/p>\n

    What are some secrets to virality\/sales in your most successful platform (Fb, Twitter, IG, Snap, Ecommerce, etc)?<\/h2>\n

    Jason Berkowitz:<\/b> Having our own rankings, coupled with case studies and testimonials have been one of our keys to success. Many SEO agencies are scared to show off client successes but in the SEO industry, it\u2019s definitely something to differentiate yourself. It\u2019s an all too controversial industry and proving your white-hat\/black-hat classification can be difficult without proof of results.<\/p>\n

    Teach us something we don\u2019t know about {internet marketing, social media ads, fundraising, volunteering, yoga, sales funnels or another topic you pick}<\/h2>\n

    Jason Berkowitz:<\/b> Don\u2019t always look at the big players and attempt to copy them. By accident, I actually found a pretty surprising SEO mistake on Overstock.com (blog post coming soon). It\u2019s something so simple but also so bad that I would think they would have known better. While the big dogs may look like they have everything figured out, always perform research and due diligence.<\/p>\n

    What do you think you do better than most people? How are you able to do it?<\/h2>\n

    Jason Berkowitz:<\/b> I think explaining proper SEO strategy is my strong suite. Many of our prospects have been burned in the past by shady agencies, and I\u2019m pretty good at analyzing algorithmic penalties, diagnosing issues and explaining the issues to the client in a way that easy to understand yet extremely informative.<\/p>\n

    What are some of the best books you\u2019ve ever read?<\/h2>\n

    Jason Berkowitz:<\/b> Influence: The Psychology of Persuasion by Robert Cialdini; The 48 Laws of Power by Robert Greene; Trust Me, I\u2019m Lying by Ryan Holiday; What Doesn\u2019t Kills Us by Scott Carney (learned how to walk outside naked and withstand the cold).<\/p>\n

    What do you enjoy doing when you\u2019re not working?<\/h2>\n

    Jason Berkowitz:<\/b> Over the last year, I\u2019ve taken a keen liking to Skydiving and have gone through the process of getting certified. The thrill\/rush\/excitement\/nervousness\/freedom is an experience unlike any other.<\/p>\n

    Where do you see yourself and your product in a couple years? What\u2019s your dream?<\/h2>\n

    Jason Berkowitz:<\/b> I would like to continue to grow our digital marketing agencies while being able to maintain the ability to provide results. Sometimes growth can lead to a poorer quality of work and I would like to avoid that. I hope that we can be considered one of the \u2018go-to\u2019 agencies for a proper SEO solution.<\/p>\n

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Since inception, Jason has managed marketing campaigns for some of the most significant brands in the world and carries a unique philosophy when it comes to 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