{"id":3714,"date":"2018-07-31T23:58:58","date_gmt":"2018-08-01T06:58:58","guid":{"rendered":"https:\/\/futuresharks.com\/?p=3714"},"modified":"2020-10-04T02:06:48","modified_gmt":"2020-10-04T09:06:48","slug":"the-business-of-aesthetics-jarrod-reque-makes-over-10k-a-month-designing-logos","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/the-business-of-aesthetics-jarrod-reque-makes-over-10k-a-month-designing-logos\/","title":{"rendered":"The Business of Aesthetics: Jarrod Reque makes over 10K a Month designing Logos"},"content":{"rendered":"

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Meet Jarrod Reque, a self taught graphic designer and creative entrepreneur from Atlanta, Georgia. After attending Georgia Gwinnett College and Penn Foster for business, Jarrod worked his way to a management position at Coastal Industries, a shower door manufacturer – he spent 4 years with the company, and then he quit his job to start his own Shower Door Business. During the process of starting his business, Jarrod had trouble finding a graphic designer he could rely on to make him a logo – he decided he\u2019d make his own. This was the beginning of a process that would lead Jarrod to a different type of business venture. Fast forward 3 years, Jarrod now runs a graphic design firm, Atlanta Design LLC.<\/a> – and makes over $10,000 a month designing logos for small businesses and startups. \u00a0<\/span><\/em><\/span><\/p>\n

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Tell us about Atlanta Design, How did you come up with the idea?<\/b><\/h2>\n

Jarrod Reque: <\/b>Atlanta Design is a firm I started because I realized the era we live in. Every day more and more people quit their desk jobs to pursue their dream careers. I wanted to help people like this, because I can relate to the experience. A business is just an idea that you build on, the idea is the foundation – and a good logo is like laying the first brick of what will soon be something amazing.<\/span><\/p>\n

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How did you promote Atlanta Design in the early days?<\/b><\/h2>\n

Jarrod Reque: <\/b>Word of mouth and Instagram. I designed a logo for a friend who started a used car dealership. Over time, his colleagues and customers contacted me and I had a solid reputation for designing logos and providing great customer service. Instagram really helped too, I would usually design 1-2 logos just for fun every day. Soon, people started messaging me to make logos for boutiques, clothing brands etc. Every possible type of industry, whether its creative, or provides goods and services – I have designed a logo for a business in it.<\/span><\/p>\n

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How have you been able to grow your Business? Be Specific.<\/b><\/h2>\n

Jarrod Reque: <\/b>Marketing to the right customers. A Lot of people who are starting new companies don\u2019t have websites yet. So I overcame that obstacle by joining Facebook groups that helped people build followings for their profiles and pages. This is where I ran headfirst into thousands of entrepreneurs who were willing to hire me to make them a logo. There were also a fair share of phony people who just had an idea, but weren\u2019t driven enough to make a monetary investment in their business. It was really interesting to talk to these people. They think that they are magically going to get rich just by making a Facebook page and sitting back and doing nothing. Over time, you develop a good eye for spotting people like this, just by using common sense – and its best to avoid them at all costs. <\/span><\/p>\n

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Teach us something we don\u2019t know about.<\/b><\/h2>\n

Jarrod Reque: <\/b>Alright, ask and you shall receive. The Gestalt Principles of Grouping – Proximity, Similarity, Closure, Continuation, and Form\u2026 aka the secret to designing anything cool. These principles are elements I try and incorporate in my designs and I can attribute a lot of my success to utilizing them over and over. <\/span><\/p>\n

First off, the funny sounding name, Gestalt, is a psychology term which means “unified whole”. It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. <\/span><\/p>\n

Basically, if you use these in the right way when making a logo – especially one that relies heavily on typography\u2026 You are making actual magic happen in the form of graphic design.<\/span><\/p>\n