{"id":4313,"date":"2018-10-05T11:29:22","date_gmt":"2018-10-05T18:29:22","guid":{"rendered":"https:\/\/futuresharks.com\/?p=4313"},"modified":"2018-10-09T11:16:38","modified_gmt":"2018-10-09T18:16:38","slug":"8-tips-for-bootstrapped-entrepreneurs-looking-to-dominate-facebook-custom-audiences","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/8-tips-for-bootstrapped-entrepreneurs-looking-to-dominate-facebook-custom-audiences\/","title":{"rendered":"8 Tips for Bootstrapped Entrepreneurs Looking to Dominate Facebook Custom Audiences"},"content":{"rendered":"

Did you know that most people who use Facebook advertising are shooting themselves in the foot? Many businesses are using underperforming or suboptimal tactics on Facebook, then wondering why it\u2019s not paying off for them.<\/span><\/p>\n

If you\u2019re a bigger company, some suboptimal ad spend for a while won\u2019t hurt you as badly, because you\u2019ve got more money to work with. But for bootstrapped entrepreneurs, every penny counts\u2014and you need to make sure you\u2019re making the most of your resources.<\/span><\/p>\n

One way you can take advantage of the resources you have is by leveraging Facebook\u2019s Custom Audiences tool. It\u2019s a powerful ad targeting platform that you\u2019re probably not utilizing as much as you could\u2014and when you unlock its potential, you can see killer returns on minor money. <\/span><\/p>\n

That\u2019s something everyone wants, not just bootstrapped entrepreneurs. But it\u2019s especially critical for you, because it can allow you to hit your <\/span>ideal audience<\/span><\/a>. It can take <\/span>up to eighteen touches<\/span><\/a> on average to make sure a prospect converts.<\/span><\/p>\n

How can you use Custom Audiences to accomplish that?<\/span><\/p>\n

1) Upload Your Email List<\/b><\/h2>\n

If you\u2019re not capturing emails already\u2014why aren\u2019t you?<\/span><\/p>\n

Building an email list is one of the best ways to be in contact with your customers. And it has secondary benefits too, which we\u2019ll touch on later. Email is on average the <\/span>highest-converting channel<\/span><\/a> that you have (although we\u2019ll talk about how to use Facebook better than the average).<\/span><\/p>\n

One of the easiest ways to build a list is through ecommerce, if you\u2019re doing it already\u2014get a list of the email addresses your customers have used to buy (and make sure they\u2019re submitting an address early in the process, so you can target them even if they abandon their cart).<\/span><\/p>\n

Once you have a list of people who\u2019ve already shown interest in what you\u2019re selling or offering, you\u2019re able to use Facebook\u2019s tools to transform those warm leads to white-hot leads.<\/span><\/p>\n

Upload the email addresses as a list and you can use them in a variety of different ways\u2014you can build them out as an audience all by themselves, cut them up into several different segments, and more.<\/span><\/p>\n

2) Target Inactive Members of Your Email List With Content<\/b><\/h2>\n

Take a look at the list of email subscribers or buyers. What are the immediately evident segments? One obvious one to look at is activity. If there\u2019s a segment of your user base that\u2019s signed up, but isn\u2019t opening your emails, create a custom audience based on that list.<\/span><\/p>\n

Find a useful post or article that\u2019s tailored to a broad audience\u2014especially if it\u2019s popular on your site\u2014and use that to target them on Facebook. You might be able to convert an inactive subscriber into an active one.<\/span><\/p>\n

A successful re-engagement campaign can get as much as <\/span>10 percent of your inactive base<\/span><\/a> to reactivate. That may not sound like much, but every little bit counts, especially when you\u2019re bootstrapping. You can\u2019t afford to neglect the margins.<\/span><\/p>\n

3) Retarget People Who Engage With Your Facebook Content<\/b><\/h2>\n

This is one of the easiest ways to use a custom audience.<\/span><\/p>\n

Building a custom audience based on Facebook engagement both ensures that you\u2019re getting people who are active on Facebook and allows you to fine-tune the criteria you\u2019re using to find them. From likes to page saves, there are a lot of possibilities.<\/span><\/p>\n

4) Use Videos to Quickly Grab Your Audience\u2019s Attention<\/b><\/h2>\n

Did you know Facebook gets over <\/span>8 <\/span>billion<\/span><\/i> average daily video views<\/span><\/a>?<\/span><\/p>\n

In addition, as mobile becomes more popular, mobile users are 5 times more likely to watch a video as desktop users are. Capitalize on that by using video to target your Custom Audiences with content they want to see.<\/span><\/p>\n

5) Create a \u2018Thank You\u2019 Page<\/b><\/h2>\n

Did you know you can create a custom audience based on people who visit a specific page on your website? As a bootstrapping entrepreneur, this is one of the key ways you can make your advertising dollars go further.<\/span><\/p>\n

This is a prime way to create a custom audience that has a high conversion rate, because it lets you target people who buy your products.<\/span><\/p>\n

Try creating a thank you page on your website that your customers are redirected to after making a purchase. Once you\u2019ve done that, after you\u2019ve gotten some traffic going, you have a resource that allows you to make great Custom Audiences.<\/span><\/p>\n

6) Retarget Your Shoppers With Cross-Promotions<\/b><\/h2>\n

Did you know that the average revenue for return purchasers is <\/span>497 percent higher<\/span><\/a> than revenue for first-time purchasers? You can use your new thank you page to target people who\u2019ve bought from your website, and that can be a significant boost to sales.<\/span><\/p>\n

Create a custom audience based on people who\u2019ve visited that thank you page and you can capture even more sales from return visitors.<\/span><\/p>\n

7) Create a Custom Audience Based On Blog Visitors<\/b><\/h2>\n

Your blog is one of the most essential parts of your website. It\u2019s not just important for your own website, though\u2014you can use it to drive Facebook traffic. Use the same page targeting feature you used for your thank you page to grab people who visit the front page of your blog\u2014or, if you\u2019re getting good traffic on a particular post, use that to create a custom audience.<\/span><\/p>\n

You\u2019re getting people who you know are already interested in what you\u2019re talking about, and people who\u2019ve already looked at your content.<\/span><\/p>\n

8) Use Lookalike Audiences to Build Your Custom Audiences<\/b><\/h2>\n

When it comes to advertising and marketing, everything works together.<\/span><\/p>\n

Once you\u2019ve used a custom audience, try <\/span>building a Lookalike Audience<\/span><\/a> that leads to a page or email capture portal that allows you to add on to existing lists (for example, if it\u2019s a list based on your emails, try sending them to an ebook download or newsletter signup. If it\u2019s a list based on page views, send them to that same page).<\/span><\/p>\n

Keep updating your Custom Audiences periodically based on the same criteria you originally used\u2014you can import contacts that have the same traits as the list you pulled the first time around.<\/span><\/p>\n

If you\u2019re a bootstrapping entrepreneur, Custom Audiences is a powerful tool that can help you stretch your advertising dollars further. Take advantage of them to propel your business to the next level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that most people who use Facebook advertising are shooting themselves in the foot? Many businesses are using underperforming or suboptimal tactics on Facebook, then wondering why it\u2019s not paying off for them. If you\u2019re a bigger company, some suboptimal ad spend for a while won\u2019t hurt you as badly, because you\u2019ve got…<\/p>\n","protected":false},"author":642,"featured_media":4427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[218,116,86,213,82,216,215,173,29,146,220,219],"uagb_featured_image_src":{"full":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",1920,1080,false],"thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976-150x150.jpeg",150,150,true],"medium":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976-300x300.jpeg",300,300,true],"medium_large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976-768x432.jpeg",768,432,true],"large":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976-1024x576.jpeg",1024,576,true],"1536x1536":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",1536,864,false],"2048x2048":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",1920,1080,false],"post-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976-80x75.jpeg",80,75,true],"goodlife-thumbnail":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",80,45,false],"goodlife-grid":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",320,180,false],"goodlife-latest":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976-370x260.jpeg",320,225,true],"goodlife-latestshort":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",302,170,false],"goodlife-vertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",320,180,false],"goodlife-gallery":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976-1170x550.jpeg",320,150,true],"goodlife-galleryvertical":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",320,180,false],"goodlife-poststyle1":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",770,433,false],"goodlife-thumbnail-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",40,23,false],"goodlife-thumbnail-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",160,90,false],"goodlife-thumbnail-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",20,11,false],"goodlife-grid-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",160,90,false],"goodlife-grid-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",640,360,false],"goodlife-grid-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",20,11,false],"goodlife-latest-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",160,90,false],"goodlife-latest-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",640,360,false],"goodlife-latest-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",20,11,false],"goodlife-latestshort-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",160,90,false],"goodlife-latestshort-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",604,340,false],"goodlife-latestshort-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",18,10,false],"goodlife-vertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",160,90,false],"goodlife-vertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",640,360,false],"goodlife-vertical-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",20,11,false],"goodlife-gallery-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",160,90,false],"goodlife-gallery-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",533,300,false],"goodlife-gallery-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",16,9,false],"goodlife-galleryvertical-small":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",160,90,false],"goodlife-galleryvertical-2x":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.jpeg",640,360,false],"goodlife-galleryvertical-mini":["https:\/\/futuresharks.com\/wp-content\/uploads\/2018\/09\/pexels-photo-758976.j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you know that most people who use Facebook advertising are shooting themselves in the foot? Many businesses are using underperforming or suboptimal tactics on Facebook, then wondering why it\u2019s not paying off for them. If you\u2019re a bigger company, some suboptimal ad spend for a while won\u2019t hurt you as badly, because you\u2019ve got…","_links":{"self":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/4313"}],"collection":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/users\/642"}],"replies":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/comments?post=4313"}],"version-history":[{"count":0,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/posts\/4313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media\/4427"}],"wp:attachment":[{"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/media?parent=4313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/categories?post=4313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuresharks.com\/wp-json\/wp\/v2\/tags?post=4313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}