{"id":554,"date":"2017-03-15T08:43:17","date_gmt":"2017-03-15T15:43:17","guid":{"rendered":"http:\/\/futuresharks.com\/?p=554"},"modified":"2020-11-28T11:02:38","modified_gmt":"2020-11-28T19:02:38","slug":"jay-kim","status":"publish","type":"post","link":"https:\/\/futuresharks.com\/jay-kim\/","title":{"rendered":"Jay Kim: Hacking Your Way To Freedom and Fitness"},"content":{"rendered":"

Jay Kim is a full-time investor and entrepreneur. \u00a0He is the host of the popular podcast <\/span><\/i>The Jay Kim Show<\/span><\/i><\/a>, and the founder of <\/span><\/i>Hack Your Fitness<\/span><\/i><\/a>, the complete fitness & lifestyle solution for busy professionals and entrepreneurs. \u00a0He works with world-class athletes and other high performers to help them achieve fitness results that are sustainable for life. \u00a0Jay is an active early-stage investor and avid supporter of the start-up ecosystem in Asia. \u00a0<\/span><\/i><\/p>\n

City where you\u2019re from:<\/span> \u00a0Hong Kong<\/span><\/h3>\n

Hobbies:<\/span> \u00a0Hacking Anything<\/span><\/h3>\n

Favorite quote<\/span>: \u201cNever give up what you want most for what you want today.\u201d – Neal A. Maxwell<\/span><\/h3>\n

Twitter:<\/span> @jaykimmer<\/span><\/a><\/h3>\n

Background<\/b><\/h2>\n

Why did you decide to become an entrepreneur?<\/span><\/h3>\n

My entrepreneurial journey started off the same as most others. \u00a0I was working in a day job in finance which I hated, for a boss I didn\u2019t get along with, and was miserable every single day. \u00a0The problem was that the job was paying me good money, just enough money to ensure that I wouldn\u2019t just quit and pursue something else. \u00a0So I began using that time exploring different businesses I could invest in to generate additional income. Initially I never looked outside of the world of finance and since it was the only area of expertise I thought I had, I focused my efforts on this space. \u00a0It wasn\u2019t long before I realized that my main motivation for getting into the industry was simply for money and not out of passion or interest in the actual field. \u00a0\u00a0It was only then that I opened up my eyes to the possibility of pursuing something outside of finance, on my own. <\/span><\/p>\n

Who were your biggest influences? Was there a defining moment in your life? <\/span><\/h3>\n

Life changing events always trigger the strongest emotions and they served as defining moments \u00a0in my entrepreneurial journey. The first one occurred with the birth of my eldest daughter. \u00a0It was that spark that put my work life into such an extreme perspective. \u00a0On the one hand I was so overwhelmed with the joy and happiness I felt being at home with my newborn daughter only to have this completely offset by the pain and depression I felt when I had to leave her each morning to report to a job that I hated. \u00a0It was the catalyst that moved me to take action in my entrepreneurial journey.<\/span>
\n<\/span>
\n<\/span>The second life event that defined my journey was much more recent and that was when my father passed away unexpectedly last year. \u00a0It gave me a whole new sobering perspective on finding my purpose in life and fueled me to attack my entrepreneurial ventures with passion. <\/span><\/p>\n

Now<\/b><\/h3>\n

What are you working on? How did you come up with this idea? <\/span><\/h3>\n

I just published a book called <\/span>Hack Your Fitness<\/span><\/i><\/a>. \u00a0It officially launches at the end of March and it\u2019s a concise guide that teaches readers the simple science behind body recomposition. \u00a0The idea to write the book came after years of frustration and wheel spinning in my own personal fitness journey and I wanted to share my findings to help anyone who might have experienced the same frustrations I did. \u00a0<\/span><\/p>\n

How is your product\/service different and unique? What has been your favorite moment with it? What\u2019s the vision? <\/span><\/h3>\n

The <\/span>Hack Your Fitness<\/span><\/i> system is very much geared towards busy professionals and high achievers who don\u2019t want to spend a ton of time on their fitness each week, but still want to look great. \u00a0And just to be clear, I\u2019m not talking about biohacking which is all the rage these days. \u00a0I\u2019m talking about the very simple science that anyone can and should learn to get their fitness under control in as little amount of time possible. \u00a0It\u2019s a system I wish someone had taught me 15 years ago when I first started working out which would have saved me years of effort. \u00a0For the longest time I was enslaved to this idea that exercise was something I just had to do since it was good for my health and it was always a means to offset my otherwise unhealthy lifestyle. \u00a0I would feel so guilty after having a big social night out and would kill myself the next day in the gym to pay for my sins. \u00a0Now that I\u2019ve hacked fitness I have complete freedom and control over my life. \u00a0<\/span><\/p>\n

I truly believe that the number one productivity tool for entrepreneurs is a commitment to fitness and my vision is to educate as many people as possible and show them how to find freedom in fitness which will positively affect their future potential for success in life.<\/span><\/p>\n

What’s the best marketing technique in the fitness space?<\/span><\/h3>\n

In fitness the best marketing is by word of mouth. \u00a0Websites these days are littered with before\/after transformation pictures<\/a> and there are a surprising number of fakes or copied testimonials out there. \u00a0Nothing is more powerful than hearing about a personal transformation firsthand and this has proven to be a very good channel to market my brand. \u00a0I selectively coach a very small handful of students and when people see the shocking transformations I put them through, the marketing comes automatically.<\/span><\/p>\n

Did you experience failure along the way? What did you learn from it?<\/span><\/h3>\n

I pretty much fail at something every single day of my life. \u00a0Failure is something that even the most successful entrepreneurs face regularly but it is how they manage it which differentiates the successful from the rest. \u00a0Successes and failures always are always magnified as an entrepreneur and the smallest thing can bring such joy and satisfaction just as quickly as the smallest hiccup can seem like the end of the world.<\/span>
\n<\/span>
\n<\/span>One thing that helps tremendously is obtaining a level of financial security before embarking on your entrepreneurial venture. \u00a0I always tell young aspiring entrepreneurs to never quit their day job until they have some sort of financial metric that will justify that action. \u00a0Whether that is a month or two of proven income from the new venture or some other metric like a healthy savings balance, just try to take as much of the financial constraints off the table before jumping in full time. \u00a0I\u2019m not sure what the exact statistic is anymore, but something like 80-90% of all new businesses fail within the first 18 months, so why not keep your day job for those first 18 months while you are building that business on the side and reduce some of the financial risk?<\/span>
\n<\/span>
\n<\/span>I still work a full time day job and I actively pursue my own entrepreneurial projects at the same time. \u00a0I believe that if you\u2019re really good at what you do, you don\u2019t need to quit your day job to have things on the side because it should not require the full breadth of your capacity in the way it might for someone who\u2019s not quite as good at that same occupation.<\/span><\/p>\n

Value-add questions<\/b><\/h3>\n

Give the readers the best entrepreneurship advice you have<\/span>. <\/span><\/h3>\n

There is an inspiring book co-written by Michael Hyatt called <\/span>Living Forward<\/span><\/i>. \u00a0In the book, he takes you through an exercise where you write out your own obituary and use that as a basis to reverse engineer your life goals and path. \u00a0It\u2019s an unconventional yet extremely powerful way to reframe how you view your life from the perspective of how you want to be remembered when you\u2019re gone.<\/span><\/p>\n

Do you know any useful tools to be more productive<\/a>\u00a0or do better marketing?<\/span><\/h3>\n

I literally just learned about a cool new marketing tool called <\/span>GMass<\/span><\/a> from my friend Sol Orwell. He wrote a <\/span>great post<\/span><\/a> about how to develop deeper relationships within your LinkedIn network and he recommends this tool. \u00a0I\u2019m still learning the ropes but from what I\u2019ve seen\/tested so far it is very powerful. \u00a0<\/span><\/p>\n

While working on your project, have you come across any interesting bit of knowledge that you\u2019d like to share? (i.e. any new research finding, any new platforms, some novel management technique, etc) <\/span><\/h3>\n

I researched a lot of productivity tools and tips as I was writing my book and one that I stumbled upon that really helped me focus is the <\/span>Pomodoro Technique<\/span><\/a>. \u00a0It essentially is a way to break up your writing (or any task) into intervals, taking scheduled breaks in between work sessions. \u00a0I found it to be extremely helpful with focus.<\/span><\/p>\n

What should an entrepreneur focus on?<\/span><\/h3>\n

One of my favorite quotes comes from Neal A. Maxwell. \u00a0He says \u201cNever give up what you want the most for what you want today.\u201d \u00a0This goes well beyond simple goal setting. To become an entrepreneur you really need to have a certain level of obsession with what you are working on. \u00a0What that means is you make a lot of sacrifices in life but they don\u2019t seem like sacrifices to you because you are so fixated on achieving your goal that you are willing to give up things like sleep, social life, or TV. \u00a0Entrepreneurship is a long journey and there are no such things as overnight successes. \u00a0But if you remain disciplined, patient, and focused on your goal you will be surprised at how much you can accomplish while your friends are out partying or binge watching Netflix.<\/span><\/p>\n

What are some of your favorite books?<\/span><\/h3>\n

One of my favorite books is called <\/span>Anything You Want: 40 Lessons for a New Kind of Entrepreneur <\/span><\/i>written by Derek Sivers who was the founder of CD Baby. \u00a0Derek is a masterful writer and was able to concisely articulate his entrepreneurial lessons in a short 96 page book chock full of wisdom. \u00a0It is a must read for every aspiring entrepreneur. \u00a0Another one of my favorite books is called <\/span>Mindless Eating: Why We Eat More Than We Think<\/span><\/i> by Brian Wansink. \u00a0In it he explores the invisible scripts that dictate our eating behavior. \u00a0It is a fascinating study on human psychology.<\/span><\/p>\n

Where do you see yourself and your product in a couple years?<\/span><\/h3>\n

I\u2019m very focused on serving as many people as I can over the next several years in as many ways as possible. \u00a0One channel I can do that through is <\/span>Hack Your Fitness<\/span><\/i>. \u00a0Another channel I use is my podcast <\/span>The Jay Kim Show<\/span><\/i> where I profile successful entrepreneurs and business leaders with the goal of providing actionable insights to my audience around the world. \u00a0At some point I should start thinking about how to fully scale and monetize these channels but I guess I\u2019m fortunate enough right now that I don\u2019t have a heavy financial burden to distract me from my main goal.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Jay Kim is a full-time investor and entrepreneur. \u00a0He is the host of the popular podcast The Jay Kim Show, and the founder of Hack Your Fitness, the complete fitness & lifestyle solution for busy professionals and entrepreneurs. \u00a0He works with world-class athletes and other high performers to help them achieve fitness results that 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