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Brad and Greta Zude have been baby sleep consultants for nearly 10 years. They help moms, dads, and families all over the world get their babies and toddlers napping during the day and sleeping through the night through their unique online Sleep Accelerator Course Mentorship.
City where you’re from: Davenport, IA
Hobbies: Heavily involved in our church and spending time with our 6 kids!
Favorite quote: “If You Continue To Do What You’ve Always Done…You’ll Continue To Get What You’ve Always Got!” –Albert Einstein
What are you working on? How did you come up with this idea?
Brad & Greta: We enrolled in a parenting class before we were even pregnant with our first baby! We wanted things to go perfectly when our first baby came. We are both college graduates and thought for sure we’d be smart and get ahead of the baby curve. Boy were we wrong! When our baby came things didnt go by the book and we needed help! A friend of ours recommended a consultant who could help us with our baby. We hired her, learned a lot, ended up having 6 kids and developed a way to get the same help we had out to the world in a new, fast, efficient, and effect way using today’s technology.
How is your company different?
Brad & Greta: Our Sleep Accelerator Course is unique in many ways, but the main component is our delivery. Most baby sleep consultants charge $250-$450 dollars for a 1 hour phone consultation. The issue with that is you simply cannot solve all the logistical baby problems in 1 hour let alone the emotional problems moms and dads have that goes along with severe sleep deprivation. We offer a video course with 90+ videos students can watch go learn our core content on their own time. Next they get access to our Master-Mind group with hundreds of other student in it so they can share experiences and get additional help. The key to getting your baby sleeping through the night is ongoing help, mainly consisting of emotional and mental support. Through video chat platforms we are able to offer people in addition to the video portion and the Master-mind group ongoing mentoring with us and can handle a large volume of clients for less than the price other consultants charge for a 1 hour phone call.
As entrepreneurs we want more time with our family. Life with 6 kids is a lot of fun and we desire to be home meeting their needs. We are working towards a ‘laptop lifestyle’ with MyBabyCanSleep.com and being able to create our own destiny.
Like any business, client acquisition is the name of the game. We use social media predominantly to obtain new clients. The good news about our industry is if you have a baby theres a 99% chance you need our help and we are able to target those people easily in todays internet world.
The biggest joy we get from our business is watching lives being transformed. We are blessed with a business that dramatically changes people’s lives in a short period of time and its fun!
We knew in order to garner the attention of parents we had to really cut to the heart of the matter, so we created our 3 Secrets Of A Sleeping Baby Video which as of today has 1.4 MILLION views. Watching that video gives parents value and helps them understand that they need us in order to succeed with their baby.
Being an entrepreneur, no matter how good your idea is takes the courage to get started. Just because we knew how to get babies sleeping doesn’t mean we knew what our core offer was going to be or how we should price it. So we spent plenty of money trying to get things right which we eventually did. That was both our biggest success and biggest failure all in one!
What’s the best entrepreneur advice that you have?
The best entrepreneur advice we have is take massive action. So many people think things have to be perfect in order to start. Your customers are the best teachers there are because they know their needs and the sooner you can get customers the sooner you can learn what they need and really make your offer solid.
So if you’re looking to get off the ground the best thing you can do is create a facebook live video and promote it to your exact audience. It’s the cheapest way to get in front of a highly targeted audience. Make a few polarizing statements, things that make people stop in their tracks and listen. Believe in what you do so much that you take a hard stance on your position and let them know you’re right and everyone else is wrong.
It’s interesting that SnapChat just opened up a paid marketing platform for their users this month.. Don’t be afraid to try new things. New customers are everywhere you can think of and dying for the solutions you offer!
If you do not have a polarizing message nobody will listen to you. Make sure you say things that are just short of Crazy. Russell Brunson has the best book on this Called Expert Secrets and you can currently get it free plus shipping. Very good read!
An entrepreneur should focus on picking a specific group of people and meeting their needs. Be a specialist, not a generalist. Brain surgeons make more than general doctors because they specialize and get good at one thing. Plus it’s really hard to be good and many different things. Pick one specific thing and excel at it!
With MyBabyCanSleep.com we have the luxury of worrying about how many customers we are adding. We’ve done the hard work to create an irresistible offer to a specific group of people and only have to worry about scaling our business for capacity. You know you’ve succeeded when you have a model that you can simply add more money in the top and twice as much comes out the bottom!
Thanks so much Brad & Greta for letting us feature your story here on Future Sharks!