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AdMedia. is a trailblazing American tech-driven advertising and media company, leveraging technology and innovation to provide performance-based advertising solutions to brands and agencies. Established in 1998 by Danny Bibi and headquartered in Los Angeles, California, this company has become a prominent player in the online advertising realm, assisting advertisers, publishers, and consumers to optimize their Return on Investment (ROI) and Key Performance Indicators (KPIs).
The Genesis and Growth
AdMedia. began its journey with a vision to revolutionize the advertising and media landscape. With an experienced team comprising marketers, publishers, advertisers, developers, designers, and more, the company swiftly gained momentum. Acting as a connecting bridge, AdMedia. facilitated connections between advertisers and consumers through various channels like email, domain, social, and search networks. Over the years, they’ve amassed a vast network, garnering the confidence of numerous esteemed brands such as Edmunds, Hearst, Keen, Meredith, ZipRecruiter, and Sears.
The company’s forte lies in its ability to utilize advanced technologies such as AI and machine learning to optimize advertisements and offer an edge to its clients in the competitive digital advertising sphere. By leveraging these technologies, AdMedia. can create new advertising strategies without heavy reliance on major platforms like Facebook or Google Ads.
Unveiling the Technology
One of AdMedia.’s remarkable aspects is its patent-pending technology, a tool to study consumer response. This technology ensures that users receive highly relevant ads while remaining anonymous, enhancing the overall advertising experience. Additionally, AdMedia. employs an advertisement filtration environment that identifies and filters potential malicious web traffic, ensuring a safe and secure advertising environment for users.
Milestones and Acquisitions
Throughout its journey, AdMedia. has achieved significant milestones and strategic acquisitions that have propelled its growth and expanded its capabilities. In the year 2000, the company made a noteworthy acquisition, securing a Eurekster patent titled “Adaptive Search Engine -WO2006011819A1.” This acquisition underscored AdMedia.’s commitment to advancing technology in the advertising domain.
In 2006, the company unveiled a data management platform boasting over 200 million profiles in the U.S., rich with detailed demographic information. This platform empowered digital marketers by granting access to an extensive domain and audience reach beyond major search engines and ad networks. The information included age, gender, location, income level, and FICO score, providing valuable insights for precise targeting across channels and devices.
In 2008, AdMedia. continued its strategic growth by acquiring Accoona, a B2B search engine, bolstering its capabilities and expanding its service offerings. This acquisition marked another milestone in the company’s journey to becoming a comprehensive digital advertising and media solutions provider.
Community Engagement and Educational Initiatives
AdMedia. is not only committed to advancing the advertising industry but also to enriching the community it serves. In 2021, the company launched a groundbreaking initiative, the Virtual Lunch & Learn Program, in collaboration with Doordash. This program not only educates qualified professionals on crucial marketing techniques and information but also provides them with a nourishing meal, enhancing their overall educational experience.
The company has actively engaged with the Las Vegas Innovation Marketing Association (LVIMA), establishing a meaningful partnership that underscores their commitment to innovation and collaboration within the marketing community.
Diverse Service Offerings
AdMedia. offers a vast array of advertising and marketing services, catering to diverse business needs and objectives. These services include Search, Native Advertising, Contextual Advertising, Mobile Advertising, Video Advertising, Shopping, Supply Side Platform (SSP), Remarketing, Display, Email Marketing, Eurekster Swicki, Demand Side Platform (DSP), Data Management Platform (DMP), Cross Channel Advertising, SEO, Metaverse Strategies, and Quick Launch options.
AdMedia. has undeniably emerged as a key player in the digital advertising and media landscape, leveraging cutting-edge technology and strategic acquisitions to offer comprehensive and tailored advertising solutions. With a strong focus on community engagement and educational initiatives, the company continues to shape the industry while empowering advertisers, publishers, and consumers alike. In a constantly evolving digital world, AdMedia.’s commitment to innovation and client success positions it at the forefront of the advertising revolution.
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