The late American industrialist Henry Ford said that “A business that makes nothing but money is a poor business.” The founder of Ford Motor Company (currently ranked No. 12 on America’s Fortune 500) suggested that a company must serve customers…
Why JAKK Media Thinks Niche Content Is the Next Big Thing
Content sites live and die by their readership, which is why so many brands have sought to target increasingly broad audiences. The dominant thinking seems to be this: If your content applies to as many people as possible, then your…
