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BangerBuddy (@bangerbuddy on instagram) currently stands at 3 million followers. With a follower increase of thousands daily, Bangerbuddy is one of the top social media party pages in the world. I had the opportunity to sit down with the Bangerbuddy founder, Nick Filchy (@filchy on instagram).
What started off as a just for fun page quickly blew up into a brand well known at colleges across the United States. Having started the page at the age of 16 for an app that failed, Filchy had no intentions of making Instagram one of his main sources of income. In fact, at the time that Filchy began posting content for his audience daily, being paid for Instagram promotions was basically unheard of. Instead, he began posting content that he loved in hopes to keep others that also loved the party scene entertained. Once word got out of this rapidly growing page full of epic party content college students everywhere followed as well. With every hilarious video came more and more shares and with that more followers. In fact, @bangerbuddy was grown completely organically.
When asked how he grew the page so quickly Nick replied “It’s all about the content. If I don’t post good content I won’t get good engagement and my page won’t grow, in fact I’d probably lose followers”. When he first started, Filchy searched for hours daily to find the best content to post for his audience. Now that his page has grown, however, the job has gotten slightly easier as people often DM him videos of themselves when they want to be featured.
Instagram insights is a tool that many take for granted, however when trying to grow your page, they are essential. Looking at the posts that get the most engagement and posting other pictures and videos like it is one way to optimize growth. “There are certain videos I post that get alot of engagement, everyone is just commenting and wants their friends to see. I look at the engagement and if it’s high I’ll post something very similar to that later. It’s easy to see when something is trending, and when the joke or trend is over and it’s time to move on”, Filchy explained. “I also try to post controversial content. Like a controversial joke sometimes. Like they say: ‘no press is bad press’” He added. He is right, on Instagram, even if you comment that you hate a post, or share it with your friend so they can see how outrageous it is, it still gives the post more publicity. The reach is increased, so more people will see it and react to it. The cycle is never ending.
With everyone posting crazy content the way to the top can be a struggle. However, some, like Nick Filchy, see this fight as motivation, “The social media industry is so competitive. The inspiration never dies down because it’s almost like a never ending race to have more followers than someone else, and sometimes you pass them and then they pass you and then I start ramping things up to pass them again”. This competition is part of what keeps his page growing, not wanting to fall behind empowers him to search for the best content and keep his audience happy. With the countless meme or party pages on Instagram today, it is incredibly beneficial that he take these other pages as motivation to achieve his goals.
As they say, “you can’t be the best, if you can’t beat the best”. With the rapidly developing online world being the best is getting more and more difficult. However, those that make it to number one, like @Bangerbuddy, are recognized worldwide and leave a lasting impression on their audiences.