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What is a book worth, if it does not inspire you, educate you, or help you solve a problem?
My name is Caleb Breakey, and I’m a book writing consultant. My incredible clients have hit all the big lists: New York Times, USA Today, Wall Street Journal, and even the #1 book on all of Amazon. My life is all about writing, and I am determined to solve the biggest problem facing writers today: How do I get my book in front of those who need it most?
I spent 10 years winning contracts in traditional publishing. But I knew something had to change because I’d only sold 20K books. What good was a message, after all, if you couldn’t get it out to the world?
Now I get to help hundreds of authors write books and build platforms so they can reach their readers and transform lives.
Are you being called to write a book and impact lives? Then this article is for you and will kickstart your publishing journey.
Start with the truth.
You cannot write a great book if you haven’t become the book first.
Some writers like the idea of being perceived in a certain way (whether or not that perception reflects reality). A good writer shares their authentic self, no matter how messy, and aims to tell the truth. This will help you connect with hundreds of thousands of people. It is your heroic cause.
Think about challenges you’ve overcome and the knowledge you gained along the way. How did you move from pain to redemption? This is where great books arise from. This is where you help others step outside of their comfort zone and begin the transformation process.
It helps them get through heartache. It moves them from where they are today to where they want to be tomorrow.
Surround yourself with the right team.
You can have all of the right ingredients for a feast but still not know how to cook. This is why I consult YouTube before I ever open my grill. I have the right food, but I am not a grillmaster.
This is why lots of influential people and aspiring thought leaders partner with book collaborators. Because even though they are gifted, they lack necessary skill sets to reach massive amounts of people.
Surround yourself with a team that is strong where you are weak.
Understand your reader inside-out.
If you say your book is for everybody, then it is for nobody.
Sabri Suby says, as a writer, “your focus should be on intimately understanding your readers’ deepest desires, pain, fears, hopes, and dreams.”
Picture yourself 10 years ago. If you were to give your younger self advice, knowing what you know now, what would you say? Your answer will help you understand the one person you must write for.
And when you write to one, you write to thousands.
Book publication is a beginning, not an end.
Your book can be fantastic yet never be read.
Think about those videos that show world-class musicians performing in subway stations, only to see unaware people walk by as though passing a starving entertainer.
Authors rarely get their books in front of those who need them most. This happens because they look at their book publication as an end, not a beginning.
Knowing this, and taking action on it, is what separates the 1 percent of writers who reach hundreds of thousands from the 99 percent who reach five thousand people or fewer.
Book publication must be a beginning, not an end.