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What’s your backstory?
I am an entrepreneur at heart. I love launching and scaling businesses. My main focus is Parcon, but I have also worked with my team to create and launch our own brands such as Bota Hemp and Matic Reach.
Before launching Parcon, I spent time as the Digital Strategist for a full service marketing and advertising agency where I worked with clients in many sectors including food and beverage, apparel and telco. Prior to that, I was also the CMO of tech and entertainment industry startups. My professional journey prior to my marketing and media career, included time as an executive in the real estate investment banking, medical devices and construction equipment industries. I always say there are very few industries that I have not touched in some way. I am passionate about scaling companies that are sustainable or sellable.
I am a former college athlete (I was a left handed pitcher at William & Mary) and naturally competitive. This means I spend my days (and nights) solving complex problems and finding strategic asymmetries to beat the competition. Every morning (and sometimes evenings) this means practicing Brazilian Jiu Jitsu.
Can you tell me the story of your prior successes, challenges, and major responsibilities?
In 2015 I left an agency job as Director of Digital strategy to start Parcon Media. Perfect timing with a 6-month old.
We quickly grew the agency to serve major clients across the country. We expanded our offerings and grew the team 5x over the last 3 years.
At the same time, we have been growing other companies in our portfolio – Bota Hemp, Matic Reach….
Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?
Growing a company isn’t all rainbows and upside. Six months into growing Parcon, our largest client at the time decided to go another direction even though our media strategy was working. We were killing it, so it came as a shock. We had to make some tough decisions as an agency. From our perspective, we had two choices: Scale the company back to accommodate the decline in client revenue or double down with a focus on growing what we knew was an elite team of media professionals. Thankfully we all agreed to double down on growth and haven’t looked back. And the client who left us early on returned three months later and we continue to deliver incredible results.
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