The story of Cole Dockery begins 4 years ago when he figured out that college was not an option for him. So, he decided to start working and after working for an hourly wage of $18, he decided to quit his job and pursue a career in digital entrepreneurship. During the same year, Cole generated a 6-figure revenue by simply selling products via Facebook’s funnels and advertisements. Since then, he has created a virtual empire for selling services and products online. He was able to generate over $2 million in sales through his eCommerce company which employees 15 people. So, how did he do it?
The Story that Led Cole to Create His Empire
Since Cole lived in a small town, he only really had two options, to go to college or to start working. As previously mentioned, Cole did not want to attend college, so he opted for working a factory job. His entire family already worked labor-based jobs, hence, it was natural for him to follow in their footsteps. When he decided to leave his job, no one could have believed that he would leave a job that “pays well” and in a way, he was changing the family tradition and standard. So, what was the turning point for him?
Cole’s turning point was when he realized that he can do more and better. He was standing in the factory locker room, sweaty from the machines and from working, he had cuts and burns on his hands and arms and that is when he looked himself in the mirror. He was stuck at the job, stuck in a small town, and he felt unfulfilled and depressed. Cole took a picture with his phone and sent it to his parents with a message that he cannot work in the factory anymore. Like every parent, he got a reply that stated “Hang in there.”, but he could not. He quit his job the same day and never looked back.
Cole’s Top Tips for Starting in the E-commerce Industry
1. Start Documenting Your Journey and Progress
Most people do not want to document their journey since they are afraid of being seen at the bottom. However, the real truth is that everything needs to be built from nothing. Building a brand is necessary in order to increase your income and as you develop your skills, it is important to document your progress and share the values you gained with people in your niche.
2. Work on Your Skill Set
When you are getting started, you should find a skill set that will be able to make money. You should become obsessed with improving a specific skill.
3. Focus on the Money
Although people will tell you to stay away from this idea and that money will make things worse, Cole states that the lack of money is what creates evil and makes things worse. However, he also said that although money cannot buy you happiness, it can help you do the things that make you happy. Without money, your company will not last and your dream will be gone. Hence, you should focus on creating a cash machine that will transform your life.
This 22-year old prodigy managed to create a $2 million empire by deciding that he will quit his factory job. One of the best lessons that you can learn from him is that sometimes, you will need to make risky moves in order to achieve greater things.