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Here’s A Glimpse Into His 3 Breakthrough Ideas
Ethan Norville is the founder of the Coronation Group, formed with his close-knit team because of their drive to create new business opportunities for themselves and for others.
They’ve used their marketing strategies to help multiple companies see more success online – and they now have their eyes set on helping their generation find more ways to make big impacts of their own.
Where are you from and where do you reside now ?
Ethan Norville: I was born in Brooklyn, New York City. My mother is from Trinidad and my father is from Barbados, so I have a lot of Caribbean culture in my family. I’ve lived in Trinidad from 2010 and moved back to New York in late 2018.
What are some of your hobbies?
Ethan Norville: Some of my hobbies are coding, playing and producing music, reading, and teaching people things.
I first learned to code when I was around 9 or 10. I created my first online game when I was around 11 years old.
Many of my hobbies were formed from intense curiosity about things I love. I became a creator, lured in by a desire to know how those things were made – like music and games.
What is your favorite quote?
Ethan Norville: “Anything is hard if you don’t know how to do it.”
“Small consistent improvements daily lead to huge results over time.”
I feel like those two quotes go together as my favorite. I’ve tried to build my entire life around those two.
Ideally, you’ll be learning every day, bit by bit and documenting it – that way you build skills you want, along with skills you never knew you’d need.
Who is your greatest role model?
Ethan Norville: That’s a tough one. I have a few that top my list, but my greatest role model is Richard Branson.
He gives so much value with such positivity. It emulates exactly the vibe and effect that I want on other people.
I pick role models based not only on their achievements, but based on their holistic affect on other people and the world.
The way they walk into a room, the effect they have on others on camera, the value they give — whether they over-deliver or not — these things are all of immense importance to me.
What are you working on?
Ethan Norville: Our agency is working on creating a world where businesses make customers love them before they buy, and after.
We want to revolutionize the process of getting consumers to buy from people, by revolutionizing the way we communicate. We’re all humans here, and often we over-complicate things and end up doing more and achieving less. We want to use that leverage and influence to impact our generation and help others who may be less privileged than most to be able to create things and give their value too.
We’re also working on launching a clothing line built on the idea of having clothes that speak to you. We’ve always been surrounded by clothes that send messages to others – whether it be “I hate Mondays” or something like that – but how often do we see clothes that send messages to ourselves? What about clothing that ignites us, hypes us up and symbolizes what we stand for? We are ushering in something like that for other forward-thinking people.
How did you come up with this idea?
Ethan Norville: A close relative of mine started up a business – a nail spa – in Trinidad while we lived there. It was in an awkward location that reduced the number of clients that would naturally discover it.
Those that did notice it, however, absolutely loved the service and the amenities (which were far above the standard).
I realized the power of marketing when I witnessed how much of an impact external factors could have on a business, even if the product is extraordinary.
Also, we came up with the idea of bolstering our generation because we saw that while our world is drastically changing, we noticed that there are people who are not a part of that change because of things like the country they lived in or cultural limits they have.
We immediately felt like we had to do something to change that.
How is your company different?
Ethan Norville: We strip the unnecessary, bulky fluff from the marketing efforts that everyone else includes. We’re not about doing the minimum requirements. We’re about refining the basics, trimming what’s unnecessary, and creating effective marketing strategies that consistently over-deliver.
What’s your dream with your company?
Ethan Norville: My vision for our company is to become a leading force in the marketing space that consistently helps businesses make meaningful connections with people that matter to them. We’d be always crafting new ways to help businesses grow while helping people evolve and learn how to become marketing powerhouses.
What makes you special?
Ethan Norville: Personally, much of who I am is shaped by those around me. My team is amazing and I back them 1000%. I honestly believe I couldn’t ask for better people. Nonetheless, here are a few things make me special: My strong curiosity and ability to understand ideas quickly, my ability to teach people things and explain complex concepts, and my nearly-unwavering resolve.
How do you creatively advertise?
Ethan Norville: We creatively advertise by asking and focusing on three things:
What do customers want? Why do they want it? How can we relate to that or relate to them?
What is a belief that you think more people should have?
Ethan Norville: Action creates motivation. That’s also one of my favorite quotes. It’s a fact that you wake up to the moment you experience it, and people forget it quickly.
It’s so powerful though. If people would just get up, it becomes so much easier to stay up and achieve things you never thought you would.
What were your biggest failure and biggest success? What did you learn from them?
Ethan Norville: My biggest failure probably was building a website for a huge client that I thought looked amazing. It bombed.
From that, I learned the value of testing and continuing despite setbacks.
My biggest success came when I re-tested the site, re-designed it, and the company received a huge contract.
Here, I learned – albeit the hard way – that not every audience values the same things. What I thought couldn’t fail, failed.
Now that you know more about Ethan, here are some more Value-add questions ! …
Give the readers the best entrepreneurship advice you have ..
Ethan Norville: Learn and execute. Do whatever you can to develop a thirst for knowledge and learn the right places to find it.
When you do, instantly make use of everything you learn. Life isn’t about just learning, it’s about venturing into the unknown, being wrong, and finding out your capabilities.
If you want to be an entrepreneur, develop curiosity and discipline. Understanding those two things – relentlessly seeking out knowledge and applying it instantly – has had a profound impact on my life. I don’t want to sound too deep, but it’s the plain truth.
What is something actionable that you can teach us right now?
Ethan Norville:
- Implement relate-ability.
- People need to be able to relate to what you’re communicating to them if they’re going to join you. The thing is, relate-ability is underestimated right now.
- Ask smart questions.
- Asking people is the golden key of creating a killer offer. You need a killer offer if you’re ever going to have anything that’s irresistible to people. So, here’s how I recommend you do it. If you have some money: Get a website, it could even be free. Run ads to it to your target market, and on that page, simply ask them what their biggest issue is in the area you’re looking to solve.
- Run laser-targeted ads.
- Here’s how to actually land those ads that’ll scoop up whoever you want: Pick three people everyone in that market would know about. Let one of them be someone everyone knows, then pick someone else who is moderately known and finally, pick someone that is only known by enthusiasts in that niche. If you direct ads to people who are fans of all three of those people, you have a great starting point for finding people who have a passion in your niche.
What’s something new you’ve learned in the past month?
Ethan Norville: Cinematography. In the world we live in today, having camera skills is almost a requirement because everyone has a potential audience. You’re missing out without being able to create good content.
What do you think you do better than most people?
Ethan Norville: I think I have a unique gift of being able to understand complex concepts quickly, understand them and break them down into simple smaller concepts. I can create simple, reliable systems for almost everything.
What should an entrepreneur focus on?
Ethan Norville: Focus on learning and execution. Focus on finding mentors and information that will help you destroy your next direct goals.
Often people miss the mark because they had knowledge gaps that held them back. Commit to becoming 1% better every single day at least in one area of your business or life.
If you’re interested in forming a team or getting like minded people who can come together to win together – working on yourself will attract people that you need.
What holds most entrepreneurs back and how can they get through it?
Ethan Norville: What holds most entrepreneurs back is a lack of execution. That’s what held me back and it’s so common.
If entrepreneurs always look at their to-do lists for every day, they’ll undoubtedly see things that weren’t crossed out; they’ll remember things that they wanted to do, but didn’t and then get lost doing things instead of being able to prioritize what needs to be done by determining the significance of each individual item. I know it, because it happens to me to this day.
The times when I just did things, instead of over-thinking them, ended up having the biggest and most positive impacts my life.
To get through this, you’ll need to develop an absolutely ruthless attack on everything you want to do, and simultaneously you’ll have to develop a willingness to fail miserably.
Failure is our best teacher, and if we embrace it, we’ll succeed in the long term. No one has ever learned to walk perfectly on their first try.
What are some of the best books you’ve ever read?
Ethan Norville: In no particular order, The Power of Habit by Charles Duhigg, DotCom Secrets by Russell Brunson, and The Power of Now by Eckhart Tolle are all pretty high on my reading list because of how expertly they write their books and share their knowledge. By the time you’re finished reading these books you will have increased your knowledge base and can move faster and execute what’s right in front of you.
Where do you see yourself in 5 years? What will you have done and accomplished ? What will you be doing ?
Ethan Norville: Marketing is something every single business needs, and it has the capacity to make your audience love you or hate you. 63% of companies struggle with generating traffic and leads, and online marketing budgets have increased by 70% in 2017 alone.
It’s clear that people need help there.
In 5 years, I would be leading one of the most dynamic and successful digital marketing/media agencies in New York. We would have helped at least 120 businesses triple their customers or more.
I’ll be creating a community of people who want to take advantage of the beautiful age that we live in.
Growing up I wished I had more like-minded people like me that could pull me up, so I would love to create that for other people now.
What do the words ‘Leave Normal Behind’ mean to you?
Ethan Norville: To me, ‘Leave normal behind’ means to have a strong drive to do more, achieve more and make your vision a reality.
You’re leaving normal behind when you’re ready to stop at nothing to leave your imprint on the world, or at least those around you.
Leaving normal behind means to reject a mediocre, fruitless life and to, instead, push until you’ve touched as many lives as you want to.
What are your social accounts we can follow (hyperlinked, example: Facebook):
More Social Links coming soon!
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I had a great time being able to spend time with Ethan and learn more about his story and insights. He is a Future Shark who is leaving normal behind, becoming the best version of himself, giving back, and creating things that matter.
If you, or anyone you know, is a Future Shark who is leaving normal behind, then email me an introduction to rob@leavenormalbehind.com.
Today’s a great day to be great !
Let’s get it.
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