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Who is Geoff Cash?
Geoff Cash is a self-made entrepreneur from Richmond, Virginia. Although he comes from relatively humble beginnings, Cash has made a name for himself by building several successful business ventures. He has also gained features in the New York (NY) weekly, LA wire, US News, American reporter, and Chicago journal. Geoff has displayed visionary leadership that led to mentoring and training numerous people in sales development. Today, he is co-authoring a book.
Geoff is passionate about many things, but his love for his wife is remarkable. Together, he enjoys spending quality time and traveling. Cash also likes to golf and tries to squeeze as many rounds as he can into his schedule.
What Does Geoff Cash Do?
Cash is launching a sales course and a business coaching platform. Rather than selling a company, He is advancing the Geoff Cash brand. For a long time, Geoff has been a genius in the field of sales and coaching.
Unlike most, he did not need extreme lessons in sales from books and courses. He is a resilient businessman that grew in his field through significant experience and growth. Learning and growing from his mistakes and successes, Cash has 15 years under his belt and still closes massive deals to this day.
Launching his sales course is a perfect representation of Geoff doing what he can to help as many people as possible.
What Motivated Him to Become an Entrepreneur?
One phrase that rings true in Cash’s life is doing as much as he can for long enough to help as many people as possible. His motivation to be an entrepreneur stems from this principle. After watching people invest hard-earned money and valuable time in ventures that do not pay off, Cash became inclined to find a solution.
In the sales field, there are people who claim to be “Gurus” but did not do anything other than take a course. So, Geoff decided to train proper gurus that have knowledge, results, and experience. The Geoff Cash brand offers training courses to build seasoned entrepreneurs. They also provide accelerant courses for people who want to save their time.
How Did Cash Grow His Business?
Cash did not need to do excessive marketing. Most of his business growth came from his network. The people he trained and coached in the past reached out from different angles to help with referrals and helped him grow his business.
Why is “Never Give Up” a Theme in His Life?
Geoff observed that many people make excuses for things that happen to them in life. You often hear these people refer to successful individuals as “born with a silver spoon in their mouth”. These people assure whoever cares to listen that they won’t be as lucky.
Geoff wanted to change the narrative and create a message that shows people that:
“No matter how hard the obstacle, the struggle, the proposition, or circumstances are, it doesn’t matter. The only way to guarantee failure is by giving up or never starting.”
What Are Some of The Best Books He Read?
Geoff Shared two of the best books he ever read with us. One was Sell Or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone. The second one was the Art of War by Sun Tzu.
What Quotes and Phrases Define Geoff Cash?
Most people, especially successful business people, live by principles, policies, and ideas that they usually summarize in mottos, quotes, and slogans. For Cash, a phrase he lives by that governs business decisions is:
“Doing as much as he can, for as long as he can, to help as many people as he can.”
Meanwhile, his favorite quote that motivates him to achieve massive feats in business is:
“Success is not given. It is earned.”
Where Does Cash See Himself in the Coming Years? What is His Dream?
Geoff hopes that the Geoff Cash Brand will be launching more courses on multiple topics in the coming years. As much as he is passionate about sales and business coaching, he still wants to cross-train people on various platforms. It is also his dream to start live events very soon.
A Message Geoff Left Us With
Where sales are concerned, most people want to gather information and never ask for business. As simple as it sounds, Cash believes that we never get what we do not ask for. In real-life sales or in 70% of total sales presentations, the salesperson did not ask for the order.