The world’s his oyster. Without a doubt, this young CEO and entrepreneur knows his way to success. From starting his own business to now – expanding his way to build his empire by utilizing modern tools none other than… social media.
Aside from being a successful entrepreneur, 31-year-old Marcello Cantu is a social media influencer. Despite his busy days as the current CEO of BlackWater, a cryptocurrency mining company, he’s also an adept user of social media outlets such as TikTok and Instagram.
Not mainly for business use, Marcello utilized these platforms to educate the public about the mining processes hoping to feed public interest in the industry, as cryptocurrency is one of the growing fields of development nowadays.
Marcello also demonstrates the luxuries and experiences he could access from success in the industry in five years.
By this, this young CEO connects and interacts with consumers, real people hoping for a tangible explanation of what’s behind this method of socioeconomic mobility.
Maximizing his reach of interactive platforms via social media, an authentic and relatable Marcello built stronger connections and relationships with users.
HOW HE STARTED
Starting is not easy, but it’s manageable. For Marcello, Instagram was the key to amplifying his platform and reaching hundreds of clients for his E-commerce management company, ‘Project Wifi.’
True enough, led by Marcello, the company succeeded in generating multi-millions in revenue! Who would have thought that a buzz on social media would create millions? The company has earned over $23 MILLION in combined income over the last two years, rising from $100,000 in sales to over $23 MILLION!
Marcello aimed to create an environment that encourages development and creativity. Along with the rest of the team, he offers unquestionable records of e-commerce sites to demonstrate to interested parties that these revenues are genuine and reliable.
They are sincere and open about their lives and how others might generate passive money to accomplish their goals. In addition to Instagram, Marcello employed a similar approach when creating material for TikTok. People can easily access links to the BlackWater and Project Wifi websites for further information on both platforms.
KNOW HIM MORE
With the first few posts, Marcello received many responses as one of the few educators in the crypto mining sector. Later, a post showing a tour of a bitcoin mining container achieved a million views, demonstrating the growing interest in how the process works.
Marcello engages people by offering expert knowledge that is simple to obtain. Less than a minute of your time is required to learn about complicated concepts from this material.
Marcello’s YouTube channel also saw growth – and was recently verified! Viewers recognized the importance of his message and the kinds of gains clients experience after entering the sector.
“Money flows where the attention goes. The more that you spread your message and your value across social media through a personal brand, the more success you will have in getting people involved and invested with you,” Marcello shared.
This is his number one tip for struggling and future entrepreneurs out there. And as always, credibility is the key!