The social media landscape has changed drastically over the past years, especially after it has evolved as a business and marketing tool rather than as a social arena. With so many people making a living through it and the stiff competition resulting from the saturation, it is crucial to figure out the best way to thrive. According to Jay Ferrer, although the landscape has changed, it is still possible to carve yourself a corner.
Jay Ferrer, popularly known as Jay Kinda Funny, has been active on the social media scene for a long time. He has created several catchphrases that have become global trends and amassed a combined 4.1+ billion views on TikTok. Jay has mastered the art of navigating social media platforms and becoming a success. He was among the first 500 creators worldwide who were allowed to create original shows on Snapchat.
Based on his experience with social media, Jay has shared the following pro tips to help people dominate social media platforms:
- Stay on top of trends
Social media is a space that changes extremely fast. What is in vogue now could be out of date in a couple of hours. Therefore, the first rule of social media is to understand trends and stay on top of them. Be the source of trends or be the first to adopt a new trend.
- Balance quality vs. quantity
Most people believe that the way to make it on social media is by sharing a lot of content. While this might work, it is only a guarantee if you are sharing quality content. Therefore, you need to find that sweet spot between quantity and quality.
- Prioritize platforms
Even with so many platforms available, it is essential to pick and choose the channels you will focus most of your time on. According to Jay, you should pick your platforms depending on your content type and the audience you want to reach.
Social media can either be a very easy space to crack or highly impossible. This is all dictated by the strategy you espouse for your social media entry, concludes Jay Ferrer.