Mia Shark – Do You Want The Right Mindset For Success With Your CBD Business?
The explosive growth of the CBD industry is bringing a lot of new store owners to the field. Unfortunately, many of them are making careless and common mistakes along the way. If you want to avoid the common pitfalls, then you need to learn from the mistakes of others. Keep reading for a dozen useful tips from Mia Shark on how you can get your own CBD business going and growing.
1) Overnight Success Doesn’t Really Happen
As Mia Shark points out, there is no magical health shake that makes your waist smaller, just like there’s no spell that gives you more hours each day. In the same vein, there’s no secret trick that is going to get your store flooded with orders where you become an overnight sensation. The only real path to success is working hard and learning from failures.
2) When You’re Just Starting, Branding Really Matters
When you’re just starting out, consumers are going to care about branding. According to Mia Shark, you can use the psychological phenomenon known as habit-forming experiences to fuel the growth of your brand. Get your customers to view and like your social media posts, hopefully with comments and sharing. Put together a support forum or some sort of online community.
3) Your Attitude Impacts Everything
Successful entrepreneurs should be thinking like millionaires because that leads to you making priorities of anything that leads to real growth. Attitude is everything. Anything else should be delegated or just discarded. Don’t give in to negative thinking or pessimism. Find ways to develop a growth mindset that is wired for success. If Mia Shark can do it, you can too.
4) Everything Begins With A Plan
If you ever get to the point that you need to hire employees, bring investors on board, or develop deep relationships with your various suppliers, then you need a business plan. A business plan shows them how committed, prepared, and serious you are. This is one of Mia Shark’s best-kept secrets. In her words “just open up a new document and start jotting down notes to get started”.
5) Real Entrepreneurs Have Exit Strategies
What’s an e-commerce exit strategy? It’s really just a means of separating yourself from the business. That might mean hiring somebody else to operate the business, so it’s not actually an escape plan. Even if you choose to run your e-commerce store for as long as you live, an exit strategy helps you build up a stronger business.
6) Being Resourceful Is Better Than Having Resources
What is resourcefulness? According to Mia, “It’s your ability to overcome the challenges you face and figure out answers to the questions you have along the way”. This talent is the one that sparks every other talent. It’s one kill that is itself a resource for all other skills. If you only have time to develop one aspect of your entrepreneurial toolkit, this is it.
7) What Makes You, You?
If you want to stand out in the crowd as Mia Shark has in the CBD business, then you need a USP. No, this isn’t something you buy in an electronics store, even if it sounds like it. A USP is a unique selling proposition. A USP is either a single factor or a set of factors that makes you different from everybody else. It’s a singular quality or a handful of qualities that convinces consumers to stop looking online so they can just buy from you.
8) Early Traction Means Meeting New People
The ability to create new relationships is a very useful skill. Holding on to them is yet another. Being able to do both is crucial to starting up a new business. Mia Shark’s business is a testament to this fact. If you don’t have a lot of experience in this, then you might not be as good at it as you need to be. Still, you can get better at it, just by immersing yourself in relationships with others. Talk about your store to as many people as you can.
9) You Aren’t Your Own Customer
You have to understand your customers. This is the exact approach that Mia Shark employs. Start by putting together a comprehensive profile about who might buy your products so that you can create imagery, copy, and an overall shopping experience that speaks to them. Put your customers ahead of yourself.
10) Customers Want To Have An Easy Time
They also want to have a good time. Don’t use loud colors if it hurts the eyes of your customers. If you get asked the same questions repeatedly, start preemptively answering them by putting the answers right into your product descriptions. Always strive to improve your consumer experience, and you can learn how to do this by having genuine conversations with your clients.
11) Giveaways Are Seductive
Never do a giveaway just because you’re hurting for sales. There’s actually not much clearly established a correlation between giveaways and getting website orders. Giveaways are useful more as a tool of creating loyal followers that you can market to in the future.
12) SEO Doesn’t Answer Everything
SEO is more of a long-term strategy, as there’s no immediate payoff. Still, it’s worth your time and attention, given what it does to gradually build up your broader business exposure. Just don’t rely on it alone.
With these proven tips from the Queen of CBD, Mia Shark, you can expect your business to grow exponentially as you get started on them.
About Mia Shark
Mia Shark is the CEO of XKaliber and has 13 years of expertise in digital marketing, and marketing in restricted industries. Known as the Queen Of CBD, Shark founded XKaliber, an all in one platform for CBD businesses, to build, grow and scale their brands easily from payment processing, to marketing without being banned, blocked and shut down to one-click fulfillment and inclusive of customer service. Consumers trust XKaliber as the safest place to purchase legal quality CBD products online. Shark also founded Shark Life Media, the CBD industry’s leading marketing agency and Dominate CBD, a one-on-one coaching program collectively generating over $10M in CBD sales in less than 1 year. For more information, please visit https://www.xkaliber.co/about-us/, or follow Shark on her Facebook page at https://www.facebook.com/Mia.A.Shark, on Twitter at https://twitter.com/miashark and on Instagram at https://www.instagram.com/officialmiashark/.