What’s your backstory?
I’m Mitch London and I am Wilderness Expert, I help men gain clarity in their purpose, grow in their leadership and walk in their God given Identity by slaying the giants of self-doubt, limiting belief systems and removing false ideas about their identity.
I excelled in just about every area in life. Had a great marriage, wonderful kids, ascended to the top in just about every career i had……but it was empty. I was chasing a “task” and calling it a purpose. It wasn’t until I focused in on my Identity that things really opened up. My business quadrupled, marriage has never been better. I’m living life in a way that best suits me.
After years in the corporate world and feeling the pull of Entrepreneurship I successfully built a location independent 6 figure marketing agency. Giving me the option to live life with purpose and intentionality. As a Sales and Marketing Innovator, I have over 15 years’ experience in Sales & Marketing as well as 10+ years in a coaching/mentor capacity.
I have taken my love for the outdoors and knowledge of entrepreneurship, business and leadership and combined them to create a platform for men to breakthrough self-doubt, limiting beliefs and to finally face the giants on their path to success and truly excel in life, family and business.
‘Can you tell me the story of your prior successes, challenges, and major responsibilities?’
Prior to building my own company I always excelled in my roles. Either in Sales, or often by default, coaching and mentoring my colleagues. By taking a person first approach to sales and really valuing people over a process, my company typically asked me to mentor and train the new hires in my methods and practices.
‘Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?’
I got pushed off the cliff of entrepreneurship without really being ready for it. I wasn’t even really looking over the edge when it happened. Instead I was taken by the collar and drug to the edge and off I went. Due to health issues my employer could not allow me to continue working. Fortunately I had been starting a side hustle and found myself headfirst needing to provide for my family. When the only option you have is to make it work, you move mountains to get it done.
Building a successful marketing company while having major health problems should have been excuse enough to throw up the white flag or roll over in defeat. But I am just not wired that way. I HAD to succeed. I HAD to provide. I HAD to man up.