With technology innovating at an exponential rate, and the digital landscape gaining influence over seemingly every aspect of our lives, it’s clear the world is moving at a faster rate than ever before. To keep up, one must be on their A-game at all times when it comes to productivity—whether in their professional lives, at the gym or making life-changing decisions at home.
In a climate such as this, it comes as no surprise that performance boosting supplements, lifestyle brands and other related products have gained widespread attention. Mushroom coffee, the explosive popularity of productivity gurus like Tim Ferriss, the rise of microdosing in Silicon Valley and more are all evidence of the impact of “life hack” culture, at large.
Enter nootropics—supplements used to enhance cognitive functions like creativity, memory and drive. From the mental boost of ginkgo biloba to the calming effects of Rhodiola rosea, consumer interest in nootropics is clear as day, and is on the rise. In fact, Zion Market Research predicts the global nootropics market will reach $5.9 billion by 2024. However, even with this feverish hype, there are a number of problems with nootropics that are holding it back from reaching universal acceptance in the marketplace.
The Problem With Most Nootropics
Because the field is still in its earlier stages, there are a couple key issues when it comes to nootropics. For one, there is a general lack of transparency—both in terms of potential side effects of the substances and the ingredients making up the supplements themselves. Like a number of trends that came before it, many opportunists jumped in and rode the wave for a quick buck without first getting FDA approval or educating the customer on what’s inside the supplementdrug they’re purchasing. In the same way scammy Bitcoin investors have put a stain on the cryptocurrency space in the minds of many consumers, self-serving individuals in the nootropics industry have as well. This is why many products on the market today are secretive about the ingredients their products contain.
Secondly, due to the novelty of the space, there is an overall lack of scientific research for most nootropics, leading many naysayers to perceive the supplements with hesitation, caution or outright avoidance. As a result, there’s also often a shortage of accompanying information, such as recommended dosages.
If a nootropic were to come onto the scene and cure these issues, it would need to be unambiguous in its ingredients, fully-supported by scientists and fitness enthusiasts alike, and undeniably effective. By doing so, it could help bridge the gap between the everyday consumer and the fringe enthusiasts who are ahead of the curve when it comes to nootropics.
This is the exact mindset that Mau Pan harnessed when he co-founded nootropics and lifestyle company, Nuoptimal. TWith early support from CEOs, influencers and doctors alike, the Nuoptimal team has come together to create a comprehensive set of cognitive supplements to take your mental performance to infinity. Its flagship product, metaBRAIN, contains three distinct supplements intended to boost customers’ focus, memory and overall motivation.
What makes Nuoptimal different?
There are a handful of reasons why Nuoptimal is different than other performance enhancing nootropics on the market today. Here are just some of them.
- Affordability: Nuoptimal believes unlocking one’s full human potential shouldn’t be reserved only for those with deep pockets. This is why their products are reasonably priced relative to their competitors—without sacrificing quality.
- Transparency: Today’s nootropic market is saturated with products that are untested by third parties, “proprietary blends” that are secretive in their ingredients, and supplements containing harmful, toxic fillers. With Nuoptimal’s products, you can rest assured everything, from recipe to clinical research, will be disclosed and fully available to the public.
- More than just supplements: In addition to the nootropics, Nuoptimal also offers customers a lifestyle brand to help them become their most productive selves and fulfill their utmost potential. This is accomplished through informative content and a supportive community of like-minded individuals. To kickstart the journey to a better self, every customer who purchases metaBRAIN will receive a 16-page manual covering tactics to optimize life and habits to improve cognition.
- Backed by science: The ingredients and processes used in Nuoptimal’s metaBRAIN and other products are all backed by clinical research.fully backed by science.—with They’re also using Cambridge Brain Sciences’ brain assessment platform to gather real user data on their cognitive improvement over timequantify leading the charge in validating the while using effectiveness of metaBRAIN.
Nootropics present entrepreneurs, dedicated workers, athletes, creatives and other visionaries with a way to unlock their cognitive peak. In order for the full potential of the supplements to materialize however, companies will need to make their products affordable, effective and ensure they’re backed by research. With innovative startups like Nuoptimal helping to close this gap, the industry is in good hands. You can learn more about the company here.