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UNIQ STUDIOS is a PR company that produces projects and events for individuals who appreciate art in varying forms. We believe that it’s beneficial to work solely with entities within the Midwest to fuel a growing evolution. We want to offer substantial opportunities for our peers through public events, exhibits, and prospect networking. To collectively achieve and bring a new awareness to the Midwest is what will continuously encourage us in everything we pursue.
Both, the executive producers and founders of UNIQ STUDIOS, are graduates of Stephens College with a Bachelor’s Degree in Fashion Communication. Taylor has interned with Serious Business PR, in addition to being the Marketing Coordinator for Gazelle STL Magazine. Taylor also has professional experience in event planning, public relations, and marketing. Bianca Fitzpatrick has interned with Badgley Mischka, PPQ, Bora Aksu and Think Tank PR. She’s also studied fashion, public relations, and merchandising internationally in London and Milan, Italy. In addition to her studying abroad, Bianca has an extensive background in graphic design, social media, styling, and public relations.
City where you’re from — St. Louis, Missouri
Hobbies — Thrift shopping, gallery hopping, traveling, and happy hours
Favorite quote: “Nothing comes to a sleeper, but a dream”
Twitter: UNIQ STUDIOS
Why did you decide to become an entrepreneur?
We decided to become entrepreneurs because we were heavily influenced through our training during college, at Stephens College in Columbia, MO. Attending the university allowed us to learn and perfect our personal skills, which lead to us finding there is a need for what we can offer.
Who were your biggest influences? Was there a defining moment in your life?
Our biggest influences were the experiences and opportunities provided to us. We have been grateful to be able to travel abroad to Italy, twice, as well as professional experience with established businesses.
Now
What are you working on? How did you come up with this idea?
We are currently working on expanding our presence, not only on social media, but physically within the community. Doing so, we are working towards exclusive events and gaining clients. We came up with the idea to begin a fashion PR service because there is a need in our town, but no one to offer it.
How is your product/service different and unique? What has been your favorite moment with it? What’s the vision?
Our service is unique because we offer what others lack at. Everyone wants to own a business, or be involved with fashion, but do not know the proper way to brand, operate social media, or how to plan a successful event.
Our favorite moment thus far, has been when we received a membership with CIC@CET, here in St. Louis. It is a co-working opportunity that allows us to be surrounded by other established entrepreneurs locally.
How do you uniquely market your company?
What makes our marketing unique, is that we post news in black and white on all social media platforms. This is done to encourage interpretation. Color can heavily influence one’s opinion, but when viewing something in black and white, you pay attention to the contrast.
What was your biggest failure and biggest success? What did you learn from them?
Our biggest failure was getting 80% of our short film complete and having to cancel the project. This was our biggest failure because it taught us what our strengths were, that we could transform visions into quality projects, and how to fulfill our business needs with little to no resources.
Our biggest success would be gaining our co-working opportunity with CIC@CET. This was our biggest accomplishment because it showed us that we were on the right track with our brand and what we have to offer. To have a well-known and very established company acknowledge us, out of all participants who applied, was very humbling to say the least.
Value-add questions
Give the readers the best entrepreneurship advice you have.
If one thing doesn’t work, it’s okay. Your failures will lead you to your success. In the midst of the situation, it gets hard to stay positive and to keep turning over every rock when you haven’t received that sign of “keep going” or “you’re doing great’. This is your story and your journey. No matter how often you may not reach your goal, let that be the fuel to your fire.
While working on your project, have you come across any interesting bit of knowledge that you’d like to share? (i.e. any new research finding, any new platforms, some novel management technique, etc)
Knowing your target audience is imperative. This is what will keep you and your business on track. Knowing your target audience will allow you to learn what their needs are as consumers, and hopefully your business will fulfill those needs.
What daily habits do you have that allow you to perform at your peak?
First off, prayer. Anytime we have had a high, we pray in thanks. Anytime we have experienced trials, we prayed for guidance. Outside of that, I am constantly reading up on what’s going on in my industry. Being knowledgeable about world events and your industry allow you to create channels for your business, depending the industry.
What should an entrepreneur focus on?
Serving for others through your business. The moment an entrepreneur begins to think of their role for themselves, they can begin to lose clientele, or customers. When running your own show, consumers want to feel that you’re specifically doing it for them (especially if you have a unique niche). Being an entrepreneur allows you to build the best customer relationships because there is no middle man. They get to know you directly.
Walk us step-by-step through the process that you had to go through to get from the early stages to where you are today.
Trial and error. Ponder on an idea you truly love and research the best ways to execute. In this process, you’re planning, making contacts with others (use your resources!), and laying the foundation to get to your goals. Through experience is what will lead you to the next step/level.
Where do you see yourself and your product in a couple years?
In the next few years, we see our company growing and gaining a consistent client base. This includes clients here in St. Louis, as well as traveling for work outside of Missouri. In doing so, we wish to have worked PR for major events, as well as attending major events in terms of networking.
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