Digital content is continually evolving in the age of the Internet, and marketing strategies need to adapt in parallel. As e-commerce continues its unprecedented surge in growth, social media platforms become embedded with online brands, and new mediums emerge for reaching consumer audiences, SEO and growth strategies will play an increasingly prominent role in online businesses.
George Konidis has been deeply involved in the SEO and brand marketing sector for more than 10 years, and his journey from in-house marketing teams to leading his own company, Growing Search, have afforded him some unique insights into the changing content landscape.
From In-House Brand Marketing to Entrepreneur
Passionate about his professional career, Konidis says he loves experimenting with new growth hacking methods and learning how to adapt and scale online businesses to reach vast audiences.
“The Internet has changed the way startups can grow,” he says. “Small startups can become big brands on a global scale by applying the right marketing and SEO strategies — that’s the kind of work I love doing, helping brands to grow.”
Konidis initially began his career working in the Internet marketing industry in 2008, where he co-managed an e-commerce shoe website — quickly developing a passion for conversion optimization.
Eventually, Konidis advanced into project management and online growth marketing for in-house teams of major brands, independent SEO strategist initiatives, and helping small businesses engage and convert quality traffic before his foray into entrepreneurship.
“The signs were everywhere,” he says. “We took one company from 1 million users to 66 million within a short period of time. Given the results we’ve had for larger corporations, I knew it was time to break out and build a unique SEO agency which can guarantee results.”
Konidis subsequently founded Growing Search with some professional SEO strategist colleagues, who have grown the agency into an online growth leader for both significant online brands and small businesses. With a portfolio of clients such as Coinsquare, Breather, Diply, and GreenGeeks under their belt, Growing Search has gained established credibility across a variety of markets.
“Our reputation precedes us. We are based in Toronto, Canada which is a multi-cultural population,” Konidis details. “It was easy for us to adapt to international and global markets. Through word-of-mouth alone, our company grew quickly and then spread throughout a number of industries. Credibility has always been the foremost factor in the services we provide.”
Digital content market is a continually evolving field, however. Growing Search and Konidis understand that and are honing in on some emerging trends that have been gaining momentum over the year — especially in video SEO marketing and strategy.
The Power of SEO and Transition to Video Search
Sound SEO strategies can often be the inflection point for an online business that determines whether or not it can grow and flourish. Konidis’ experience among major online brands and smaller businesses has helped him realize that implementing a quality SEO strategy will not always work, however. Many times, it depends on the company and business model, something he cites that being upfront and transparent about is critical to establishing credibility.
“Each company is unique and has a different business model,” Konidis says. “As long as a company is open to change and growth, we love to help them succeed. A client’s success benefits our success so the relationship is a partnership through and through. We do our due diligence by holding both the client and ourselves to the highest of standards.”
When it comes to growing an online business, whether large or small, numerous marketing components need to be taken into consideration. SEO consulting, link building, local SEO, content marketing, SEO audits, and Youtube optimization are just a few of the services offered by Growing Search that are continually changing to meet the market demands.
Konidis details how he never is satisfied with the status quo, and that work in aggressive industries like cryptocurrency (e.g., Coinsquare) and adult dating (e.g., Ruby) have granted him a persistent desire to improve upon the current state of affairs.
In particular, one of the areas that Konidis highlights as one of the most exciting trends in marketing and SEO strategy is the rapid rise of video consumption and video search. Video optimization is set to be one of the prevailing trends of 2019 and beyond, as more than 87 percent of people prefer video as their content medium of choice.
Konidis is well aware of the power of YouTube; his company offers YouTube optimization, which he views as one of their most important value propositions. To highlight just how powerful YouTube can be in marketing strategies and content optimization, a recent Nielsen study, commissioned by Google, revealed that YouTube reaches more adults 18 or older during prime time than any cable network.
Compound that with the fact that YouTube is the second largest search engine behind Google, and it is evident that vast potential awaits marketing strategies that cater to video-based mediums.
“We actually focus on YouTube as a major asset for SEO growth,” Konidis says. “More often than not, people searching content or looking for a product or service on the Internet will pull up a video and watch it first. Times have changed in that regard. Most companies are still lacking in their video content marketing strategies.”
Konidis’ journey has proved a valuable toolset for his entrepreneurial vision of turning businesses into standards of online growth — bringing in qualified, organic traffic and converting them into buyers, and eventually, endorsers.
With an overall career contribution of more than 15 billion monthly impressions, George Konidis and Growing Search have the experience and expertise to help companies realize their loftiest growth intentions.