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Hiring a consultant should be a decision every business owner should make if they’re wanting to grow or scale their business quickly. It allows you to bypass years of experience by learning from someone who’s been in the trenches – so you don’t have to be.
If you’re starting your very own contracting company or roofing business, someone you should look to is Tim Nussbeck. With over 12 years of experience, Nussbeck knows a thing or two about roofing and growing a company. With his family-owned business Aspen Contracting, they’ve been able to produce over 100 million dollars in sales a year and did over a billion in sales in just 12 years.
So what does Tim know that you might not?
Double Down on What Works
You might think that door knocking is an old tactic that doesn’t work anymore…but you couldn’t be more wrong. Tim is just barely coming out of the shadows from the brick and mortar space into the online marketing space.
So door knocking is exactly how they did over a billion in sales in just 12 years. The face to face conversations with potential clients built trust and friendships. The project managers go out and knock on doors to really get to know the community, but at the same time letting them know who they were.
It is pretty obvious by now that people buy from those they know and trust. That’s why Nussbeck thought it was so important to get to know the community. Because even if they didn’t purchase at the time – when the customers did need some repairs done, Aspen Contracting was the first and only option.
Know the Fundamentals Like the Back of Your Hand
Nussbeck claims that the most important thing for you to know is your fundamentals, without those you will not grow. Fundamentals include your big-picture business plans, the systems you have in place, and your company culture. “It doesn’t matter if you want to go worldwide or just be the number one contractor in your area, you need to have your plans, your systems, and your values figured out ahead of time, in order to get where you want to be.” he explains.
Being in the roofing business means traveling to where the work is, knowing where the most work will come your way. For instance, they would travel to the cities where storms had done damage because they knew they could help while expanding their clientele.
Nussbeck knew it would take months to acquire state and local licensing to work in other areas so he would anticipate where repairs would be needed and started the process early so they would be ready to get to work when disaster struck.
You Can’t Grow Alone
Getting to know the customers, suppliers, other contracting companies, and even insurance companies was crucial in the growth of their company.
It is very important for everyone to get along, especially the insurance company and the contracting company. When everyone is arguing, Nussbeck knows the only people who really lose is the customer. You really want the customer to have a quick and smooth experience.
If the customer experience is bad, so will their thought of you regardless if you did a great job for them or not. That’s why Tim also made the decision to get into the online marketing space.
To save roofers and contractors time from doing it alone.