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For anyone who struggles with their body image, it’s sometimes impossible to find clothes that make you feel confident and comfortable with your appearance. Endless digging through the closet may yield no results, leaving you feeling insecure and hating your body a little more. This struggle became all too familiar for Sheer Sebag, founder and CEO of SHEER, and inspired her to revolutionize shapewear in the form of a little black dress.
Two years ago, it outwardly appeared that Sebag was living a life that people dreamed of; she had a six-figure corporate career, drove a Mercedes-Benz, and was living in Beverly Hills. Internally, Sebag was overloaded with stress, and felt devalued and under-appreciated by her coworkers, taking an enormous toll on both her mind and body.
Her battle with her body hit its peak as she struggled to find something to wear to an event that she felt confident in, canceling when everything she tried made her feel unhappy with her reflection. Instead of simply wishing for a magic dress that would make her feel her best, Sebag founded SHEER and created a dress with revolutionary shapewear technology.
With the endeavor self-funded, Sebag poured everything she had into make her vision come true. She recruited Tosha Hays to her team, a former executive designer at SPANX and current Chief of Product at the Advanced Functional Fabrics of America (AFFOA). With Hays’s expertise, they created SHEER’s line of dresses. The dresses feature innovative technology, designed to solve the problems often associated with traditional shapewear; rolling, bulging, and digging. The dress is comprised of three thin layers that work together to shape and smooth the body, without the need for bulkier, traditional shapewear underneath.
Sebag says “on the outside, you may look and see just a “dress” – but if I’m living proof of anything, it’s that our outer appearance often hides so much more that’s within.” Her battle with self-confidence and appearance has set her on the path of helping women to regain what they’ve lost; the ability to love their body and feel beautiful and confident in their own skin.
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